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Analysis

There is NO Passive Marketing with Social!

Traditionally, marketers think of outcomes like they think of the weather – you sit back and see what happens.  Suffering from the lack of true and authentic knowledge of their audiences, or any provision for real-time data or analytics, they are consigned to a passive role: spend money and hope it creates the intended outcome….

Business, Media & Communications

Is Social Advertising The Future of Madison Avenue?

  Brought to you by MWW GROUP   Even as digital advertising is up (it’s no secret of the declining engagement within traditional), it is clear that consumers are not interested in repeating the same invasive advertising experience at a time when recommendations from family, friends and professional peers are more trusted sources of information….

People & Society

The Emotion found in Social Data

Let’s be clear.  Most people who write on social media outlets don’t do so just for the sake of doing it.  Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point…

Business, Media & Communications

Crowdfunding and Your Business

Last month in the United States, the JOBS Act was passed, which allowed for crowdfunding to raise investment capital. The JOBS Act is the Jumpstart Our Business Startups Act, and it has the potential for thousands of entrepreneurs to benefit from the law. It allows small companies to raise capital in various formats, and while…

Reports

A Day In the Internet

Just what does a day in the Internet look like? MBAOnline shows us- and it’s pretty impressive… Created by: MBAOnline.com

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