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The Boston Marathon is one of the best known sporting events of the year. However, almost exactly one year ago, two homemade bombs, planted close to the finish line of the race, killed three people and wounded 260 others. This year we pay tribute to the victims and remember the shocking events that unfolded during…

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The General Mills Company Store

What if following a brand on social media meant you might lose your legal rights? In a subtle move this week, General Mills, American cereal producer and owner of brands like Betty Crocker, quietly added language to their website indicating a change to their privacy policy. What is the change? By downloading coupons, “joining” it…

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Visual Social Media Week eBook

Social media engagement is more than “just” interacting with your community. We constantly hear it’s about building a real relationship. But what does this look like? Fortunately, our friends at Engagor have some insightful — and practical — tips to build a solid engagement strategy. In this special eBook, they share how to become a…

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