Entertainment, Gaming & Sports
This post originally appeared on theScore. What do the NBA Playoffs look like through the eyes of social and factored in social media presences? Well, it would have LeBron James of the Miami Heat winning his first finals MVP. theScore has run some interesting analytics with our old friends at Sysomos and found that James beats…
Analysis
Traditionally, marketers think of outcomes like they think of the weather – you sit back and see what happens. Suffering from the lack of true and authentic knowledge of their audiences, or any provision for real-time data or analytics, they are consigned to a passive role: spend money and hope it creates the intended outcome….
Business, Media & Communications
Brought to you by MWW GROUP Even as digital advertising is up (it’s no secret of the declining engagement within traditional), it is clear that consumers are not interested in repeating the same invasive advertising experience at a time when recommendations from family, friends and professional peers are more trusted sources of information….
People & Society
Let’s be clear. Most people who write on social media outlets don’t do so just for the sake of doing it. Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point…
Business, Media & Communications
Last month in the United States, the JOBS Act was passed, which allowed for crowdfunding to raise investment capital. The JOBS Act is the Jumpstart Our Business Startups Act, and it has the potential for thousands of entrepreneurs to benefit from the law. It allows small companies to raise capital in various formats, and while…
