About
Reflecting the global impact of social media – and its role as a catalyst in driving cultural, economic, political and social change in developed and emerging markets – Social Media Week is one of the world’s most unique global platforms, offering a series of interconnected activities and conversations around the world on emerging trends in social and mobile media across all major industries.
In just under three years, Social Media Week has expanded to 21 cities, including New York, San Francisco, Los Angeles, Chicago, Toronto, Vancouver, Sao Paulo, Rio De Janeiro, Bogotá, Buenos Aires, Mexico City, Istanbul, London, Paris, Rome, Milan, Glasgow, Berlin, Moscow, Beirut and Hong Kong. Starting in 2012, SMW is adding Tokyo, Singapore, DC and Miami.
Annually, SMW attracts more than 60,000 attendees across thousands of individually organized events, with half a million connecting to the conference online and through mobile.
“Social Media Week does not disappoint. It is a real-world manifestation of some of the best that new technology has to offer – ideas, strategies and insights shared by the people who are shaping the future” Ellen McGirt, Senior Writer, Fast Company.
“Social Media Week is a truly global phenomenon—showcasing borderless brands and communications, via the power of social media. We are proud to have been an integral partner—with PepsiCo employees contributing to discussions and idea exchanges on three continents and there, demonstrating the depth and breadth to which digital media is permeating our company.” Bonin Bough, Global Director of Social and Digital Media for PepsiCo.
Social Media Week is owned and operated by Crowdcentric Media LLC.
Crowdcentric is a New York-based strategy firm that works at the intersection between media, communications and technology, helping organizations around the world establish deeper and more valuable relationships through crowd-accelerated innovation.
Meet the Global Team:
Toby Daniels is the CEO of Crowdcentric and the Founder & Executive Director of Social Media Week. Toby started Social Media Week as a means to explore how technology is changing the way we connect and communicate. In his spare time, he likes to run marathons, scuba dive, snowboard, travel and surf (sort of).
Before joining Crowdcentric, Nicky Yates led communications and community engagement in the non-profit sector for 4 years with organizations like charity: water and the National Suicide Prevention Lifeline. Nicky is a fan of travel, running marathons in different countries, the beach, psychology, and brunch.
Brian Leddy is COO of Crowdcentric and operations director of Social Media Week. Web entrepreneur with 7 years experience in equity research and operations at Pequot Capital Management. Co-Founded Citiology, a social network focused on NYC nightlife. Enjoys hoops, softball, squash, tennis, ping pong and everything 80’s.
Ben Scheim is vice president at Crowdcentric, responsible for sponsorship, media partnerships, and communications. Previously he was manager of the Paley Center for Media’s International Council conferences, a private biannual CEO-level meeting of global media heads. Ben loves music, biking, and technology, and strives to live within a happy cross-section of seriousness and laughter.
Finance Director, Social Media Week and CFO and CRO, Crowdcentric
Zach Smith is Chief Financial Officer and Chief Revenue Officer of Crowdcentric. Prior to Crowdcentric, he advised companies and investors for 10 years in Derivatives, Corporate Finance and M&A at Citi and Merrill Lynch. Zach’s perfect Sunday would be a morning surf, burrito for lunch, snowboarding in the afternoon and annoying friends by shooting photos of it all.
Brady Hahn specializes in positioning for-profits, non-profits & social entrepreneurs for partnerships and strategic initiatives. Previously, Brady was the Program Manager for Step Up Women’s Network LA. She has developed 80+ events and enjoys moderating live interviews & panels on a range of topics. She loves travel, food, wine and mixing her own eco cleaning supplies.
Director of NYC Communications & Program Strategy, Social Media Week and Crowdcentric
@redheadlefthand
From start-ups to Fortune 500 corporations, Michelle Welsch has helped brands refine the ways in which they connect with audiences. As a licensed social worker, she is committed to meaningful communication and strategy. When she’s not programming tweets or spinning words, you can find her rock climbing, hiking, or somewhere in Central Park.
Phillip Crosby has been producing events for the for profit and non-profit sectors for 5 years. He’s thrown everything from arena tours to winter galas and thrives off of the high-energy environment that comes with that territory. He spends his spare time building, biking, brewing, and advocating raw milk.
