Welcome to Social Media Week
Social Media Week is a worldwide event exploring the social, cultural and economic impact of social media. Our mission is to help people and organizations connect through collaboration, learning and the sharing of ideas and information.

Vision
In the past few years social media has shown us the true power of what a connected society can accomplish. Over the next 10 years, 3 billion new people will connect to each other through the Internet and mobile technology- more than three times the number who are currently online.

We are living in extraordinary times and witnessing the emergence of a networked and communication abundant society. It is our belief that a society which is more connected will lead to a more enlightened, prosperous and sustainable world.  Social Media Week will be the platform and global network that will help us collectively realize this potential.

Approach
Social Media Week achieves its mission of helping people and organizations connect through collaboration, learning and the sharing of ideas by focusing on three core areas:

• Collaboration
• Content
• Conversation

Collaboration: We host two global conferences each year. Each event takes place simultaneously in multiple cities around the world, with thousands of individuals and organizations working together to host panels, workshops, talks and industry networking events.

Local conferences are hosted by our City Organizers, who work collaboratively with leading practitioners, industry professionals, content partners, brand partners, event hosts and local advisory boards to produce more than two thousand events across 24 cities. These local events are then connected globally through Social Media Week’s online and mobile platforms where hundreds of thousands of people in more than 180 countries can watch online via livestream and participate in a global conversation.

We also work locally, nationally and globally with leading brands to provide ways to engage with our global audience of hyper-connected influencers. We have partnered with CNN to solicit social media related stories from around the world through their iReport Platform; the Guardian, who launched a dedicated microsite which aggregated SMW content and a plugin which integrated Guardian specific content with our official mobile app; and Nokia, who partnered with us to launch SMW RealTime, an HTML 5 app which provides a real-time infographics of SMW related content and conversation around the world.

Content: Through a network of hundreds of industry writers and bloggers, we regularly publish news, interviews and opinion pieces via our global blog. The global blog reaches hundreds of thousands of people every year who are looking for new insights and perspectives on how social media is impacting our lives and changing how we connect and communicate. In addition to the blog, we also share highlights from past events via our global YouTube Channel. Here, you can find past keynote talks, panel discussions, interviews and even the occasional viral hit!

Conversation: We understand the power of conversation and every year find new ways of capturing and sharing this conversation with our community. Twitter, Facebook and LinkedIn have given us such incredible tools to enable this to happen and through our online and mobile app SMW RealTime, we’re able to pull it all together and provide a way for people to connect to the conversation both globally and locally.

“Social Media Week does not disappoint. It is a real-world manifestation of some of the best that new technology has to offer – ideas, strategies and insights shared by the people who are shaping the future.” Ellen McGirt, Senior Writer, Fast Company.

“Social Media Week is a truly global phenomenon—showcasing borderless brands and communications, via the power of social media. We are proud to have been an integral partner—with PepsiCo employees contributing to discussions and idea exchanges on three continents and there, demonstrating the depth and breadth to which digital media is permeating our company.” Bonin Bough, Global Director of Social and Digital Media for PepsiCo.

Social Media Week is owned and operated by Crowdcentric Media LLC.