Global Advisory Board
Social Media Week would not be possible without the guidance and ongoing support from our Global Advisory Board.
Andrew Rasiej is a futurist, social entrepreneur, and Founder of the Personal Democracy Forum, an annual conference and website about the intersection of politics and technology. He is also the co-founder of techPresident.com, an award winning blog that covers how the Federal government and political world is using the web, and how technology is empowering new levels of citizen engagement. He has advised Senators, Congressmen, and political leaders on the use of Internet since 1999. In 2004 he served as Chairman of the Howard Dean Presidential campaign’s Technology Advisory Committee. He is also the founder of MOUSE.org, Co-Founder of Mideastwire.com, and serves as Senior Technology Advisor to the Sunlight Foundation. In January of 2010 he was elected Chairman of the NYTech MeetUp which represents over 14,000 members of New York City’s technology community.
Benedict Thieulin founded Netscouade in June 2007 with four other partners. After having conducted a study mission to the Korean site OhmyNews!, he participated in the design of Mediapart, the newspaper launched by former participatory editor of Le Monde, Edwy Plenel. Sites specializing in “community” and participatory, it also worked on the Grenelle Environment and Insertion of the public consultation for reform of France Television (matelepublique.fr on behalf of the Commission Cope) and contributed to the achievement of the European platform for online consultation, launched in the 27 Member States of the European Commission: European Citizen consultation. It recently launched www.demainradiofrance.fr, Platform consultation on the future of public service radio.
Sarah Wood is co-founder and COO of Unruly. She’s responsible for ensuring we deliver the most awesome social video campaigns on the planet. Sarah convenes an MPhil course in Online Video Culture at the University of Cambridge and has been voted UK Female Entrepreneur of the Year, 2011. She spends way too much time watching clips on the Viral Video Chart with her kids.
Bob Wollheim is a serial entrepreneur as well as partner and founder of Sixpix Content, responsible for the platforms ResultsON (business for generation Y), youPIX (one of the most important gatherings on internet culture) and SocialMediaWeek/Brasil (dedicated to Social Media). Bob is Venture Corp of Endeavor, author of the book “Entrepreneurship is not a game!” (Ed. Elsevier) and author of several articles in newspapers and magazines.
Craig is Global Director of Digital at Nokia, responsible for leading a world class digital and social media strategy for the worlds largest mobile phone business. Leading a team of highly skilled experts who drive the centre of digital media excellence and ensure the highest standard of strategic digital execution across the company. Craig’s vision is to create a company wide social media framework focused on transforming Nokia into becoming a truly social company through digital innovation and social business design.
Craig has a strong background in Enterprise Digital Content Management Solutions with an emphasis on user experience design and joined Nokia from Open Text where as Director of Social Media Strategy he advised and consulted on Social Business and Enterprise 2.0 strategies for some of the worlds largest organisations including T-Mobile, Novartis, The Telegraph Media Group, SAP, RIM, Motorola, Electronic Arts, The Canadian Government and many more. Previously, he headed up the global eCommerce and digital marketing strategy for STA Travel and is credited with delivering cutting edge technologies to enhance the online travel agency’s hugely successful online presence and web solutions. This included interactive travel applications, creating award winning social media communities and web2.0 applications including the award winning travel blogs, widgets, RSS feeds and many more. Craig was also hugely influential in developing some of the earliest partnerships and social media strategies with the Facebook founders which are still going strong today.
Craig has been previously invited to talk and participate on the panel of some key events over the past three years including WOMMA, Social Media Influence, Enterprise 2.0 Conference, Internet World, EyeForTravel, AdTech, Revolution Search Marketing, Widgety Goodness, Content World and the ARK group’s Streamlining web content and approval. Craig was voted as one of the UK’s rising stars in the digital marketing sector and contributes to many publications on social media and business.
Craig is passionate about social computing, web2.0, collaboration, usability, digital marketing and innovation. He is a prolific blogger with a significant following of influential business owners and C level executives and has built a very influential twitter following.
Craig also tries to keep his blog up to date on the latest social media and social business design concepts at forwebsake.blogspot.com.
David Eastman is CEO of JWT North America. He is responsible for the overall management and strategic direction of the North American network with a particular focus on the JWT head office, New York.
David is also Worldwide Digital Director for JWT. In this role, he is responsible for the strategic oversight and management of the digital discipline within JWT and all subsidiary companies.
He is also a member of the JWT global executive committee.
David became involved in digital in 1997 and previously worked at the Omnicom-owned Republic Family, where he was Chief Executive since June 2007 looking after a portfolio of interactive agencies ranging from digital creative to marketing technology and including five-time UK digital agency of the year, Agency Republic. Prior to that, he spent seven years at TBWA aligned Agency.com most recently as President & Worldwide Chief Executive, where he was responsible for all aspects of worldwide operations. He was also a member of the TBWA global operating group.
He has worked with numerous clients including: British Airways, T-Mobile, Mercedes, The Economist, British Telecom, Carphone Warehouse, Microsoft, eBay and Heineken.
He is a Webby judge and has had articles published in or been interviewed for The Times, Business Week, New Media Age and Revolution magazine, as well as numerous speaking engagements including the Cannes Ad Festival, Internet World and Mobile World. He is a fellow of the Royal Society of Arts in the U.K. and a TEDster. Eastman also completed the Omnicom/Harvard Business School senior management program.
I specialize in simplifying the complex world of blogging and corporate social media. My joy is helping organizations use new communications tools to connect with individuals and communities, creating value…
Currently I am an the Founder and President of Entrinsic Partners, a digital communication agency. Our clients include (or have included) Staples, the Museum of Modern Art, The Canadian Breast Cancer Foundation, SickKids Hospital, Nokia, Aeroplan and Massey Hall Roy Thomson Hall.
Until December 2007 I was the Managing Director of Social POV, the social media practice area of Cundari, one of Canada’s largest independently owned advertising and communications firms. My social media clients included the Canadian Breast Cancer Foundation’s CIBC Run for the Cure, Kaiser Permanente, Alstom, Deloitte Consulting LLP, WWF-Canada and The Royal Ontario Museum. With Cundari I also participated in brand strategy and positioning for tier-1 clients across telecom, health, financial, cultural and placebranding verticals.
I’m the founder of CaseCamp, the social media unconference. I also participated in writing the business bestseller The Power of the 2×2 Matrix (April 2004, Jossey-Bass) with my former partners at The Transcend Strategy Group.
I speak frequently at international conferences, and have been published in Harvard Business Review, Strategy & Leadership, Canadian Business, Strategy Magazine, One Degree, Slashdot and Torontoist.
Ian Schafer, CEO and Founder of Deep Focus, is one of advertising’s most influential voices in interactive marketing and social media and strives to not just bring consumers closer to brands, but closer to each other. Prior to founding Deep Focus, Ian was VP of the New Media division of Miramax Films.
Deep Focus, OMMA Magazine’s 2007 Media Planning & Buying Agency of the Year and winner of a 2007 Cannes Promo Lion, is an experience- and engagement-driven, thought-leading interactive marketing firm that boasts a client roster that includes some of the most recognizable names in entertainment, lifestyle and CPG brands such as HBO, AMC, ESPN, Microsoft, Weight Watchers, Bulgari, Diageo, Havaianas, and Nike.
Under Ian’s guidance, Deep Focus has become renowned for its expertise and excellence at using digital media, technology, creative, and communications strategies to create engaging, value-driven experiences that get people talking. The Emmy®-nominated firm has been responsible for many memorable, award-winning efforts over the years including 2009’s MadMenYourself.com, and was the recipient of two 2009 Webby Awards for HBO’s Flight of the Conchords Lip Dub.
Named a ‘Media Maven’ by Advertising Age (where he is also a featured columnist and blogger) and one of Adweek’s “Young Ones”, Ian is considered by many as one of the foremost experts in interactive and social media marketing, and has been featured in Wired, The New York Times, The Wall Street Journal, BusinessWeek, Adweek, Advertising Age, USA Today, New York Magazine, Variety, CNN, Fortune and The Hollywood Reporter.
Jamie Kantrowitz is an advisor to media, entertainment and non-profit co’s and a specialist in social media and digital entertainment. She is also currently a Board Director for Soundcloud. From 2004-9, she was at Myspace.com in various roles focused on growth and entertainment. In her time at MySpace, she helped the company expand into 30 different international territories, strengthening the site’s reach and scope. In the past, she has been included on Ad Age’s Top 50 Marketers and Billboard Magazine’s “30 Under 30 to Watch” lists.
Jeff is an American entrepreneur and currently the CEO, Chairman, and Founder of Dachis Group. Jeff is the Co-Founder, former CEO, and former Chairman of Razorfish, the world’s largest digital marketing solutions firm. Dachis Group powers the design, development, management, and measurement of Social Business performance in the marketplace for the world’s leading companies through SaaS based data services, a comprehensive set of social technology platforms, and Social Business professional services. Dachis Group develops and maintains the Social Business Index, providing the only ongoing real-time ranking, analysis, and benchmarking of Social Business adoption and performance for the most connected and engaged companies based on the company’s Social Business Intelligence as a Service data services platform. The company serves global customers worldwide including clients AT&T, Citibank, Disney, Estée Lauder, General Electric, Hewlett-Packard, Kodak, Nestlé, Nokia, and Target with a global network of offices in 13 cities in seven countries.
Jesse Kirshbaum is the CEO, founder and senior talent agent. He specializes in procuring talent for concerts, tours and endorsement deals for his various clients all over the world. He has been on the frontline of the music business for the past ten years. Besides his talent agency, Jesse is also the co-founder and visionary behind SoundCtrl, a music and technology convergence platform and community. He shares a dynamic enthusiasm and passion for shaping the new music business one deal at a time!
Michael has worked in NYC’s Silicon Alley as a technologist, entrepreneur and angel investor for fifteen years. He has helped companies including Viacom, IBM, Nielsen and Disney develop and deploy strategic technology initiatives. In addition to overseeing his investments and strategy consulting firm in NYC, Michael created SocialSmart in 2008 to focus exclusively on early-stage software investments in Latin America with an emphasis on Brazil.
Paul M. Rand is the President and CEO of the Zócalo Group, a leading word of mouth and social media marketing firm that helps brands become the most talked about and recommended in their category.
Prior to launching Zócalo Group (a Ketchum and Omnicom Group company), Paul was a Partner, Executive Committee member and the Global Chief Development and Innovation Officer for Ketchum, one of the world’s leading public relations firms. Paul also served as the Director of Ketchum’s Global Technology Practice and Managing Director for its Midwest operations. Prior to Ketchum, Paul was the founder and CEO of Corporate Technology Communications (CTC), the Midwest’s largest independent corporate and technology communications firm and among the most respected in the nation. Ketchum acquired CTC in June 2001.
Starting out in event management, running venues firstly in Canterbury then London gave me an early insight into team management, commercial pressures, marketing, tight deadlines and the most demanding of clients, and suppliers – getting a band to play when they don’t feel like it isn’t always easy.
Discovering the Web, and using a Computer Systems degree I thought I’d left behind, I was fascinated by the opportunities and the social implications offered by the Internet. After setting up Time Out’s first website, I worked at the UK’s first major web agency, Webmedia. Whilst there, I set up their content division and online marketing practice.
My experience covers agency work with clients like Alliance & Leictester, Lufthansa, BBC and MSN. Technology projects including a fan panel developed for the FA during the 2002 World Cup. Content projects including the award-nominated movie website, Popcorn.co.uk, for Carlton Communications plc. Marketing projects include numerous email marketing and eCRM projects from campaign-related work to strategy development.
I run Chinwag, one of the UK’s leading communities for new media professionals, which has developed from a single email discussion list to an online publishing company with a great management team, a recruitment service and lots of exciting developments for the future.
Sam is SVP, Business Development & Operations, Maker Studios Inc, a shortform production media company that generates content for YouTube. Previously, Sam Wick was on the executive team of MySpace Music as Senior Vice President of Strategy. In this role, he was responsible for developing monetization strategies and streamlining existing sales operations, as well as driving innovation and maximizing value for MySpace Music. Wick came to the company with over ten years of online leadership experience in business development, sales strategy and operations, most recently serving as Vice President of Corporate and Strategic Development for Platform A – AOL’s advertising business and the industry’s largest digital advertising platform. With prior positions at AOL’s Userplane, MP3.com, and Sony Music, Sam adds to the team a deep-rooted passion for music and knowledge of the online music landscape.
Extensive in-house and international agency experience coupled with exposure to multinational brands have equipped me with strong skills in strategy, planning and execution.
I am currently Group Managing Director & Partner at impactasia and work alongside our CEO, Susan Field to drive expansion of the company into other Asian markets.
As a member of the Mutopo team, Shaun identifies new business opportunities and gives them life. He draws on his early experience at MIT where he researched the process of new product development at the MIT CADLAb and more recent research into Causing Mass Collaboration. In addition to his role as questioner, instigator and distractor, at Colaboratorie Mutopo, Shaun is also an early stage investor and advisor. He has an MBA from the Berlin School, a Masters of Science from MIT and a Bachelor of Science from the University of Cape Town. He has written for the Economist Intelligence Unit, has taught classes at NYU and Wharton and spoken at Clios, Cannes Lions and Digital Hollywood. He was born in Cape Town, South Africa and more recently has been accused of living in the future, but he lives in New York with his wife Andrea and sons Max and Oli.
Senior Director & Head of Product Marketing for the Converged Experiences Division at Motorola Mobility, Inc.
As a Senior Director for the Converged Experiences division of Motorola Mobility, Nate leads the product marketing teams focused on expanding the proliferation of Motorola’s software assets across all consumer converged experiences. Nate joined Motorola Mobility in December 2010 following the acquisition of 4Home Media by Motorola, Inc. While at 4Home (a Verizon Communications backed start-up), Nate was Chief Marketing Officer where he facilitated the planning and development of 4Home’s go-to-market strategy and managed product marketing, business development and corporate strategy.
Nate joined 4Home from the Digital Home Group of Intel Corporation, where he provided strategic finance and business development direction for their multi-billion dollar Consumer PC business. Earlier, Nate served as an Associate at The Walt Disney Company. Nate began his career like industry elite Barry Diller, David Geffen, Ben Silverman and Jeffrey Katzenberg – in the famed talent agency William Morris mailroom.
Through his professional affiliations, Nate has spoken at many industry conferences including Consumer Electronics Show, Media Innovations Summit (2011 Keynote), Telecom Council, Digital Hollywood, CableLabs, and Parks Associates Smart Energy Summit. Nate was named by the Silicon Valley Business Journal as one of High Tech’s rising stars via their “40 under 40” award in 2011.
Nate holds a Masters degree in Marketing from The Anderson School at UCLA and a Bachelors degree in Communications from UCONN. Nate participates in numerous leadership development events and philanthropies, including the invite-only Summit Series and LiveStrong.
