Hala Ajam is a Lebanese makeup artist who has worked with local and international celebrities; in a fact she has worked with the 2 famous top models: Claudia Schiffer and Adriana Carembeau; among the Lebanese celebrities we have Nawal El Zoghbi; they have been working to together a long time now; there is also Haifa Wehbe, Sophia El Marikh, Chirine abed el wahab, Assala, Nadine Labaki, Marie jose Hneine… the list never ends
Hala studied the art of makeup In Beirut and Hollywood which gave her a very distinctive style, kind of a Lebanese‐ American mélange.
Her work expresses moods and spirits.
The shades and textures, used through her creative and playful palette, bring out the individuality in all of us, by daring simple and rich expressions of colors and tones.
Hala wanted all people to benefit from her experience for that matter she launched a book in July 2006: “Face to Face” in which there are makeup tutorials and plenty of artistic photographs reflecting different moods and styles; a very inspirational book!!
Hala Ajam and SOCIAL MEDIA
As we can see Hala is an updated person; she worked all over the world, she has a very distinguish style and launched a book. In October 2010 she knew about Social media and its huge effect on the world so she collaborated with Mr. Labib El Choufani the owner of Bobolink (Social Media solution and online PR) to make her a facebook fanpage and elaborate a Social media strategy.
Hala Ajam was the first Lebanese makeup artist having a facebook fan page; on which she informs her fans about her latest news and post photos about them. We can find many celebrities makeup by Hala Ajam, many fashion shows in which she has made the makeup for the models, bridal makeup, and links to all the other Social Media tools and a tab for her book subscription; Hala Ajam has 10,000 fans on her Facebook fanpage!
Hala has made a Social media strategy, step by step to be able to cover many Social media tools, so with less than two years she implemented as part of her communication strategy on Social Networks:
*twitter account: on which she interact with her followers and fans; by tweeting on daily basis
*youtube channel: on which we can find many video for her; Hala Ajam’s showreel, different makeup done by Hala, Music videos and also some interviews
*Tumblr: on which we can see all her latest work
*the BLOG: Hala was also the first makeup artist having a blog; each day there is a different blog, a different subjects, and most importantly many blogs in which there are texts from her book.
*LinkedIn profile: on which she makes pretty professional connections
All Hala Ajam’s Social media tools are linked in a way or another together; from any social media tool we can log in to all the others.
Social media has given Hala Ajam a stronger presence in her field; since she got the chance to present her wonderful makeup to her clients and to many people who didn’t know about the extremely wonderful makeup she does.
“A smart step made by a very talented lady”