Committed to its newly set strategy to innovate in terms of communicating with its audience and staying connected with the biggest number of its clients, Silkor the leading laser hair removal chain is geared to have an active participation in the first of its kind digital event in Lebanon, the Beirut Social Media Week (SMW) organized from 19 till 23 September 2011.
The 5-day event, sponsored by Silkor, encompasses more than 30 gatherings in several locations around the most pressing issues on the social media scene, with simultaneous events held all around the world. The SMW will give access to the largest audience possible, connecting people and content around diverse and rich themes, with speakers and participants from different backgrounds, bringing a better understanding of social media in each of industry sectors.
Silkor will be taking an active part in the Social Media Week, by organizing a series of activities on the 22nd of September, such as the fashion show along with a series of conferences tackling different themes nevertheless concentrating on the importance of luxury, engagement and beauty as primary elements of Silkor’s values. The company will also host other conferences that will highlight the social media as a revolutionary trend in communications, the learning curve in digital marketing in Lebanon and the region, as well the power of and reach of the new media in building and sustaining brand reputation.
Furthermore, Silkor, which lead this summer a massive offline/online campaign dubbed “the one million Silkor competition”, will be announcing the lucky winners of the contest of a trip to the country of their choice. The innovative concept of the campaign revolved around distributing a massive number of 1 million Silkor wet towels on all Lebanon’s territories, prompting the company to seek Guinness Book recognition for creating a new world record. The campaign asked wet towel users to go to Silkor’s facebook page and participate in an online contest that aims to create an advanced level of brand affinity and interactivity between Silkor and its wide audience.
Lara Tarakjian, Executive Director of Silkor Holding said that,” Our dynamic participation in the Social Media Week which is a first in Lebanon reflects our long term commitment and engagement to online media. We are working relentlessly to achieve a complete shift to new marketing, allowing us to create the desired brand affinity we have always sought amongst our existing and potential clientele base. The digital media has become increasingly important in the industry of fashion and beauty; we are one of the few big regional players in this sector to embrace social media on such a scale. We will continue to support this trend at Silkor, our endorsement of the SMW is another testimony to this approach as we think that this event will provide a great platform to discuss and review all aspects of the new media.”
One of the biggest Silkor online campaigns in Lebanon, “The Summer of 1 million Silkor” had hit the country by storm, from the South to the north, where the company made sure everyone received the wet towel. The innovative initiative gave the Lebanese market an opportunity to get to know Silkor better as it was greatly embraced by the large audience in the country and helped creating a great connection with Silkor as a luxury as well as a beauty brand.