Established in Beirut in 1997, Silkor Laser Medical Centre is the industry pioneer and the region’s leading chain of laser hair removal, laser medico-aesthetic and skin treatment services, with over 3.2 million treatments successfully performed.
“SILKOR” combines the English word “Silk” with the French word “Corps” meaning body.
Silkor International is a division of Silkor Holding.
The Silkor model was the subject of an academic case study jointly conducted by Stanford Graduate School of Business in California and the Olayan School of Business at the American University of Beirut. The case study explored Silkor’s impressive service model, its innovative, entrepreneurial approach and its aggressive, well executed expansion strategy.
Silkor offers a wide array of services supervised by highly skilled dermatologists and medical professionals. These include both medical and aesthetic services. They range from a variety of:
- Laser Treatments (Laser Hair Removal, Laser Tattoo Removal, Laser Teeth Whitening, Fractional CO2 Laser Resurfacing, Vascular Laser)
- Medico-aesthetic Services (Mesotherapy, Botox, Filling, Peeling and Dermatologists Consultations)
- Facial Skin Therapies (Facial Treatments, Diamond Micro-Dermabrasion, Eye Treatments, Body Care, Peeling, Massage)
- Slimming Treatments (Velashape II, Endermologie LPG, Pressotherapy, Ultrasound Cavitation, Electrotherapy)
- Silkor Specials (Bridal Special, Image Consulting and Gift Vouchers)
Silkor’s marketing team is always up to date with all the trends and has always been searching for new ways to optimize the way they promote their services. So in April 2010 with the rise of social media they have created their Facebook fan page; as the first social media tool; after a while they have also created a twitter account.
In one year and a half they were able to gather 11070 fans on their facebook fan page; a very good number compared to all the others Lebanese beauty industries Fan pages; Silkor’s facebook fan page combines professionalism and sociability in the way they interact with the community.
The content on Silkor’s Facebook fan page is related to beauty but with a medical twist, the main content is around hair removal and skin treatments which are the core competencies of Silkor. You can find on the page information and advice about the latest technologies and treatments, latest updates of new launches, cool competitions, and discussions around their services and the world of care & beauty.
Silkor’s community management promotes the brand’s vision and encourage the fans to respect all the community members by adhering to their communication guidelines on Facebook. Silkor aims at spreading a serene vision and a quiet approach to beauty.
What makes Silkor’s fan page even more unique is the fact that you can take an appointment through their Facebook application, or even fill an application to join the Silkor team!
Silkor’s engagement strategy is very successful and aims at having the fans sharing their own vision of beauty and relaxation!