Mistile, the premier Middle Eastern online private shopping community, dedicated to the world of luxury, sponsors the first ever Social Media Week (socialmediaweek.org) to take place for the in the Lebanese capital, from September 19 to 23, 2011, in Beirut. Social Media Week will bring together the region’s finest movers and shakers, to discuss the developments in the social media world. With its sponsorship, Mistile reaches out to the vast number of attendees, who will take part in over 30 events over the course of 5 days.
Details on Social Media Week are already buzzing. The event will bring together speakers and participants from different realms, to enhance learning experiences for a better understanding of social media in each of industry sectors.
Chic-Net International Ltd. (CNI) has created Mistile – a Middle Eastern online private shopping community that has already gone viral. It has already attracted a large fan-base, to a specialized platform dedicated to all things luxury. Mistile’s offerings extend well into the world of fashion apparel, accessories and lifestyle items for men, women and children. High-end entertainment gadgets, home décor, gourmet gastronomy, along with travel packages and fantastic offers on local services will also be offered in the private community.
“Nowadays it is imperative for organization to have a social media strategy. As we know the world of digital age is becoming increasingly more popular and growing so fast, with a new generation that is e-savvy. It is this group of people that are the future of our global economy and changing the balance of trade and how business is conducted, as we are entering a new economical order,” said Fadi Dabbagh, Chairman and CEO of CNI.
He continued, outlining that this shift in shopping habits is what prompted many retailers to change their brand strategy and marketing approach. As such, he focused on the change from “the push model” to a model that you reach consumers when and where they are receptive – ultimately, being online.
Sponsoring Social Media Week was key for the founders of Mistile
, to portray to the Arab world the advancements in the digital world, when it came to revolutionizing online luxury shopping.
“We wanted to be a part of an unparalleled event, bringing together some of the industry’s finest, to explore the world of social media,” said Dabbagh, of CNI, the holding company that owns and operates mistile.com. “With Mistile, we have set up a paradigm for online shopping for the Middle Eastern region,” he continued.
Dabbagh, along with his team, bring a combined 30 years of experience in the fields of luxury brands, high-end fashion and e-commerce, realizing it in a website to serve the Middle East. Together, they sought to create an online community where their passion for all things opulent would be shared.
“SMW Beirut is proud to have Mistile on board as sponsors for the Beauty, Luxury & E-commerce day. Mistile’s involvement was a natural extension of the work they are doing and the integration of social media in their marketing strategy made them the ideal partner to share their experience and help make SMW Beirut more interesting and a definite success”
Social Media Week was first held in February 2009 in New York. Proving to be a success, it has since grown, leading up to the much-awaited February 2011 edition, which included the hosting of simultaneous events in nine cities with over 600 events, 30,000 attendees worldwide, and generating more than 300 million impressions online. It was in fact the largest distributed conference in the world.
Social Media Week, will be organized by 90:10 Group, will bring together some of the industry’s biggest firms, for 5 days, with more than 30 events in different venues in the city.
For more info visit:www.mistile.com
Digital Marketing Executive – CNI
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