Team
Social Media Week Beirut, was brought to you by social4ce.
We are a a social business consultancy based in the MENA region. We help our clients leverage the power of social media through a four pillars approach: Research – Change – Engage and Technology.
Our agents of change advise organizations on how to improve their relationships with the people that matter to them, so they can generate value by redesigning themselves according to the “4CEs”, and therefore become a social business.
At social4ce, we believe that social business is all about connecting people with real people and providing valuable insights from social data. Being a social business varies widely from an organization to another: market maturity, company size and readiness as well as industry regulations are some of the factors impacting this definition. However, the only requirement before starting to plan a social business strategy is to set the company on a path where the idea of connecting with customers in real-time is embraced.
Social business is an ongoing process of listening, tracking, engaging, educating and involving people at all levels around the conversations that are happening on the social web. It is not only an ensemble of tactical activities to promote a brand, educate the market and engage with customers: it is about the transformation of an organization into the business models of the future, with the goal of continuously improving the customer experience.
Meet the Beirut Team:
Patrick Attallah
Founder & CEO social4ce
@patrickattallah
Patrick is a French/Lebanese leading social media strategist and digital thought leader. He is regularly invited to speak on the impact of social (media) technologies on businesses, brands and hence decision makings. He is at heart a ‘digital’ entrepreneur with 20+ years experience in media, marketing and organizational change, having setup and run many telecom and technology-based businesses. Patrick has in the past successfully developed and delivered globally digital professional services and community solutions for the audiovisual industry working with the likes of Microsoft, Philips, ISAN and Thomson.
Monica Karam
Partner & Social Business Strategist
@mony_
Her professional career started in PR and Marketing, working with media agencies in the Middle East, she caught the bug when she headed the marketing for a local search engine and her career grew in the digital sphere, leading, developing and managing social media strategies.
Previous to joining the 9010 ME Lebanon team, Monica led and developed the strategy for various brands, L’oreal Samsung STC Pepsi Eurosport Arabia TGV.
Her field of expertise is:
Social Media Marketing and Management
Handling various tactical digital communication and creative services
Having excellent knowledge of the GCC market
Karine is a Lebanese social media enthusiast, living in Paris where she works in a corporate communication agency as a Social Media Strategist. She is specialized in e-reputation management and online influence programs.
Karine has a solid experience in corporate communication, Public Relations and social media marketing with a strong focus on web2.0 and new media strategies.
She conducted several missions in digital influence, digital trends benchmarking, online monitoring and digital campaigns while working at both Ogilvy and Publicis.
She speaks French, English, Arabic and Spanish and blogs on advertising and new communication trends in Lebanon and the Mddle East on http://livinleb.wordpress.com.
