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Next Conference: To Be Announced

A closer look at who we are – Willempje Vrins

A closer look at who we are – Willempje Vrins


8 days until SMW February 22-26 Conference in Hamburg, Jakarta, Lagos, and New York. Learn more here.

We would like to further introduce you to our Advisory Board members, and will be rolling out the more info about them and their current projects.

Willempje Vrins (@vrinses) is fascinated by the world of motivating people. How are we motivated to learn, to understand or to change our own behaviour? Her second subject of interest is tech. Especially the trend of technology becoming more and more accessible and affordable. All her projects are somehow related to these two passions. She graduated at both the University of Amsterdam and the Professional School of the Arts Utrecht, combining a degree in Mediastudies and Art Management. 

She is is one of the founders of FigureRunning, a new sport combining mobile technology, game mechanics and social networks.
And is part of WLYW (We LoveYour Work) a consultancy firm specializing in gameful design & innovation. 

Willempje designs, advises, gives workshops, speaks and connects.