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Water fight for SMWBerlin!

Water fight for SMWBerlin!

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It’s hot in Berlin, both in temperature and buzz, with the huge Campus Party tech conference going on. The team from Social Media Week Berlin decided to let the conference-goers cool down with a spontaneous water fight. Social Media is about interaction and collaboration. So, we handed out hundreds of water pistols, spread the word with the hashtag #SMWwaterfight, and at 1pm, a crowd of overheated international visitors teamed up and began soaking each other in front of the old Tempelhof Airport:

Thanks to Tilman Vogler for the photographs!

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