Next Conference: September 22-26, 2014

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Social Media Week


This year SMW Berlin will be coordinated by Deskwanted, the online portal for coworking spaces. Deskwanted is a Berlin-based startup that connects freelancers and entrepreneurs looking for a place to work with coworking spaces and shared offices that want to host them.

More about us:
Advisory Board

Meet the Berlin Team:

Julianne Becker

Coordinator, Social Media Week, and
Community and Communications Manager, Deskwanted


Julianne Becker is a filmmaker and communications specialist, originally from the US. She moved to Berlin from Vietnam, where she worked as Film Advisor for WWF Greater Mekong and Communications Manager for WWF Vietnam. Her work has led her to far reaches of the communications realm, from trecking through dense rain forest with camera in tow to organizing large scale national events in Vietnam. After less than one year in Berlin she has quickly delved into the cultural scene, developing and leading projects, as well as writing for various organizations.


Sophie Gratter

Coordinator, Social Media Week


Sophie Gratter is a cultural organizer from Paris. She moved to Berlin about 5 years ago for her studies and has been living between Paris, Berlin and Melbourne since. She worked in many fields such as fashion (Galeries Lafayette Berlin), music (Resident Advisor Berlin and Clan Analogue Melbourne) and …real estate! She is a music fan and a travel addict. Sophie is a digital phobic and didn’t have a Facebook account until she started organizing SMW.


Matthias Laminski

Logistics Coordinator, Social Media Week


Matthias Laminski is an architect and event manager. For the past five years he has worked in Berlin for event design and organising international festivals and cultural events around the world, such as film screenings, conferences, workshops, exhibitions, parties and concerts.




Eimear Bruen

CoCoordinator, Social Media Week


Eimear Bruen is a project manager and event producer with a background in Fine Art, Multimedia and Media Management. For five years she worked with a brand consultancy in Ireland managing communications for corporate and cultural clients. Since coming to Berlin in 2011 she has been involved in the conception and production of arts and music events, as well as managing independent creative projects both on and offline.


Amelia Shroyer

Volunteer Coordinator, Social Media Week


Amelia Shroyer is a marketer and translator originally from Dallas, Texas. With a background in Political Science, she has worked with state legislatures in Texas and Massachusetts. She is also a French/English translator for TED Conferences, LLC. Since relocating to Berlin from Ardennes, France in July, Amelia has quickly become involved with the social marketing scene. Highly interested in the tech startup mentality and corporate use of social media, Amelia has joined the SMWB team as volunteer coordinator.



Rico Valtin

Media Coordinator, Social Media Week


Rico Valtin is a journalist and event organizer. He worked as an online editor, radio reporter and broadcasted from Cairo. In Berlin he is organizing parties and works in PR for art and entertainment events.






Joel Dullroy

Director Social Media Week, and
Co-founder, Deskwanted


Joel Dullroy is co-founder of, the coworking portal and host company of Social Media Week. Prior to founding Deskwanted, Joel was a journalist and cultural organizer. He started his career in Australia, and moved to Berlin in 2008 to work as a freelance journalist, where he came into contact with the coworking movement. Joel keeps his journalistic side alive through his podcast Radio Sp├Ątkauf.



Carsten Foertsch

Co-founder Deskwanted, and
Co-founder & Editor Deskmag


Carsten is editor of and co-founder of With his academic background as social scientist, he is passionate about new trends in urban affairs and the creative labor market, two things which are perfectly combined in the concept of coworking. Instead of just analyzing it, he decided to be a part of it, by encouraging it and putting it on the map through Deskmag and Deskwanted.