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Water fight for SMWBerlin!


It’s hot in Berlin, both in temperature and buzz, with the huge Campus Party tech conference going on. The team from Social Media Week Berlin decided to let the conference-goers cool down with a spontaneous water fight. Social Media is about interaction and collaboration. So, we handed out hundreds of water pistols, spread the word with the hashtag #SMWwaterfight, and at 1pm, a crowd of overheated international visitors teamed up and began soaking each other in front of the old Tempelhof Airport:

Thanks to Tilman Vogler for the photographs!

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