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Advertising & Marketing

Thane Ryland

Collecting, measuring and analyzing social data is gaining more and more importance in defining a successful marketing strategy. According to the recent CMO Survey, companies invest 6.6% of their marketing budgets in Social Media. This number will increase to 15.9% in the next 5 years. Still, 49% of the entities surveyed were not able to…

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OK let me start by saying the title of this event at this years Social Media Week, powered by Nokia, was very misleading it should have been titled, everything you ever needed and wanted to know as a Social Media worker – Masterclass. Nicole Simon is a consummate professional and what she doesn’t know about…

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We at Social Media Week Berlin – powered by Nokia – feel very individualistic! But how individual do you feel? Do you like to express that individuality in every aspect of your life or are the choices all to much for you and you tend to go for the default option of a product. Today…

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Any company knows they need to be involved in Social Media and most even have their own Social Media Manager, fabulous right? Wrong! When Mandy Baumann from Gallup asks us what influenced our last big purchase? The room laughs when nobody raises their hand for Facebook. As part of the Social Media Week Berlin –…

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It seems there is more to the internet than funny cat videos as companies are finding ever more innovative ways to reach their target audience, is this the future of advertising? At #SMWBerlin, powered by Nokia, we were fortunate to be joined by Markus Wente, Professor for innovative communication instruments and Dean of Faculty of Marketing Communications…

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Social Media B2B

Social Media is rocking the world of the usual below-the-line (BTL) B2B marketing approach. Christiane Lehmann, Social Media Manager at Immobilien Scouts24 knows a thing or two about how social media can enhance the B2B specifics and she shared her unique insights during the Social Media marketing fϋr B2B Master Class at Social Media Week Berlin,…

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Oh marketing, where did it all go wrong? If I am buying all of your wonderful products which are meant to fill me with joy then why am I still not happy. Luckily Kai Platschke from Happy Happy Joy Joy had the answers. After various bad examples he explains to us the key to getting…

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Monica Zaldivar at the Social Media Week Berlin talk, Communities that Thrive: Dos and Don’ts

I remember a while back when saying that you were the Community Manager (CM) would be the best joke at an office party. “Oh, so you’re the guy John from Marketing was telling me about,” stated one of the colleagues condescendingly, “So what do you do? You spend all day on Facebook, right?” Right, only that…

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Jess Erickson SMW Berlin

Jess Erickson just finished her chat to a packed house at Immobilienscout24 about how to use PR as a really powerful tool. Couldn’t make it? Here are her main takeaways. If you have questions for Jess, you can reach out to her on Twitter @jessjerickson. Why PR is important It builds an audience To attract…

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Always wanted to change the world but never quite knew how to get started? Attend #smwbcampaigns day powered by Change.org on the 25th of September at Social Media Week Berlin. Nine free events are specially tailored to give you that push you always longed for. From acquiring donors for your project through mobile tactics to…

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