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Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success. —Tim Brown, president and CEO of IDEO We reached the final day of Social Media Week Berlin and went out with a boom with the Design…

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„Märkte sind Gespräche“ (Das Cluetrain Manifesto, 1999). Wir müssen ihnen nur unsere Aufmerksamkeit schenken. Der Workshop erleuchtete seine Zuhörer. Die Möglichkeiten des Social-Media-Einsatzes bei der Kundenkommunikation scheinen grenzenlos und doch werden wir immer wieder Zeuge von Versäumnissen und Fehlschlägen beim Monitoring und Dialogmanagement. Susanne Ullrich, Marketing Manager bei Brandwatch GmbH, und Marco Sticka, Abteilungsleiter Social…

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Writing about data protection in the post-Snowden era is no easy deal. After listening to the debate “Cyber-Espionage, Freedom of Information and Privacy after Prism, Tempora & Co” moderated by Lorena Jaume-Palasi, Coordinator of the Global Internet Governance Working Group Collaboratory, and Hauke Gierow, Head of the Internet Freedom Desk Reporters Without Borders, a nebulous…

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Nicole Simon @SMWBerlin

In case you missed it, here’s a quickie: you are who Google says you are. It might sound tacky but as the Undercover Recruiter puts it, 90% of employers use social media to screen possible candidates. Googling your name might seem pretty geeky but unless you not human and do not care about your online…

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OK let me start by saying the title of this event at this years Social Media Week, powered by Nokia, was very misleading it should have been titled, everything you ever needed and wanted to know as a Social Media worker – Masterclass. Nicole Simon is a consummate professional and what she doesn’t know about…

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In the words of Anderson, Bell and Shirky “the process of journalism is so being radically remade by the forces of technology and economics that there is no longer anything that might be described as ‘an industry’ for the individual journalist to enter” (“Post Industrial Journalism”, 2013). If you were hoping for a guide to…

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FlexBase is a valuable asset at the Social Media Week Berlin – powered by Nokia. From Monday through the following four days, the FlexBase team offered professional help to SMW visitors with all aspects of preparing a compelling application, in particular social CVs. “How To Find Top Talent – Strategies and Best Practices in International…

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Any company knows they need to be involved in Social Media and most even have their own Social Media Manager, fabulous right? Wrong! When Mandy Baumann from Gallup asks us what influenced our last big purchase? The room laughs when nobody raises their hand for Facebook. As part of the Social Media Week Berlin –…

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Heute beginnt der letzte Veranstaltungstag der Social Media Week Berlin. Auf dem Program stehen u.a. eine Keynote von Bisi Alimi, die Social Media Vorhersagen von Joel Dullroy, und die Schlusszeremonie. Nach sechs Tagen, mehr als 170 Veranstaltungen mit mehr als 3000 Besuchern schließt die Social Media Week Berlin heute Abend mit einer Party in der…

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Nina Buschle, Partnerships Director at Somewhere

There is something very uplifting about taking part in a workshop at this years Social Media Week Berlin – powered by Nokia – all the more when the person hosting it delivers on the promise of sharing information in an entertaining and playful way. We attended the Somewhere Conversations… about Freelance Life workshop hosted by…

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