Business & Entrepreneurship


Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success. —Tim Brown, president and CEO of IDEO We reached the final day of Social Media Week Berlin and went out with a boom with the Design…

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„Märkte sind Gespräche“ (Das Cluetrain Manifesto, 1999). Wir müssen ihnen nur unsere Aufmerksamkeit schenken. Der Workshop erleuchtete seine Zuhörer. Die Möglichkeiten des Social-Media-Einsatzes bei der Kundenkommunikation scheinen grenzenlos und doch werden wir immer wieder Zeuge von Versäumnissen und Fehlschlägen beim Monitoring und Dialogmanagement. Susanne Ullrich, Marketing Manager bei Brandwatch GmbH, und Marco Sticka, Abteilungsleiter Social…

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Nicole Simon @SMWBerlin

In case you missed it, here’s a quickie: you are who Google says you are. It might sound tacky but as the Undercover Recruiter puts it, 90% of employers use social media to screen possible candidates. Googling your name might seem pretty geeky but unless you not human and do not care about your online…

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Tilman Vogler

    Social Media Week – powered by Nokia – is coming to a close. And how better to end this week than with a presentation by Alex Oberberg – Social Media Week Advisory Board member, and Nokia’s head of Market Engagement – on how Nokia is striving to develop and remain cutting edge in…

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We at Social Media Week Berlin – powered by Nokia – feel very individualistic! But how individual do you feel? Do you like to express that individuality in every aspect of your life or are the choices all to much for you and you tend to go for the default option of a product. Today…

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Any company knows they need to be involved in Social Media and most even have their own Social Media Manager, fabulous right? Wrong! When Mandy Baumann from Gallup asks us what influenced our last big purchase? The room laughs when nobody raises their hand for Facebook. As part of the Social Media Week Berlin –…

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Nina Buschle, Partnerships Director at Somewhere

There is something very uplifting about taking part in a workshop at this years Social Media Week Berlin – powered by Nokia – all the more when the person hosting it delivers on the promise of sharing information in an entertaining and playful way. We attended the Somewhere Conversations… about Freelance Life workshop hosted by…

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In the latest show Dora and Rico discuss health care and social media, dream of becoming a bitcoin millionaire, ask if journalists can still protect sources in the time of PRISM, learn what a dragonboat race has to do with leadership and welcome one of Berlin’s greatest PR experts. Download the mp3 listen on iTunes …

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We could all do with a little more productivity in our lives, no matter how busy or well organised we think we are it is easy to become overwhelmed and feeling like you haven’t achieved what you wanted to each day. of course  you might think you have this all under control and are a…

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Impressed is what I was with the uplifting presentation Johanna Brewer Berlin Geekette, Frestyl co-founder and Doctor of Computers held about Social Engineering at Social Media Week Berlin, powered by Nokia. As she puts it, it’s the subject that always stirs up the souls. And why wouldn’t it? It brings into discussion a core theme: doing good is not that selfless…

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