Themes

Design Akademie : Central Hub
ImmobilienScout24 : Business & PR Hub
Naherholung Sternchen : Arts & Entertainment Hub

Design Akademie : Central Hub

Monday – Communications

We’re starting off Social Media Week Berlin at the Central Hub with a day dedicated to communication.  Whether you’re a journalist, a blogger, a coworking freelancer or a social content manager, Monday’s Communication Day programming will give you something to sink your teeth into.  Storyful will be discussing journalism and social media through the lens of their social newsgathering portal for journalists.  We’ll be discussing the overwhelming disproportion between male and female contributors to Wikipedia, how making a living from internet activities is increasingly possible with Flattr, and how blogs are like spaghetti – straight until they’re hot.  We’ll learn how to engage young audiences through social media, how social sharing of data can empower communities, and how to take advantage of the ever increasing proximity and access to diverse information.  There will also be a communication workshop with OpenGraph at betahaus, where you can learn how to analyze and interpret mapped user activity across multiple platforms and applications.

Tuesday – “Independent Creative Business Day” brought to you by Etsy

Tuesday’s Central Hub theme is Creative Business Day, brought to you by Etsy.  Caroline Drucker, Etsy Germany’s Country Manager will give our opening keynote.  We will have presentations about how to be a successful, independent e-commerce seller, about the future of creative small businesses, and about the keys to seller success on Etsy itself.  We will discuss all the ways to approach small creative businesses, from the styling and photography of your products to the simple PR strategies you can adopt to brand yourself.  We will discuss the advantages of creative small businesses, and why companies like Etsy are so special to independent artists and craftspeople.

Wednesday – Education & Science

Education and Science is the theme for Wednesday at the Central Hub.  We will have guest speakers to discuss crowdfunding and social payments for research and their impact on the scientific community, how to use social media as a teaching tool in schools, and a panel discussion about how Open Education allows digital materials to be reused for teaching, learning and research.  Our betahaus location will also feature a workshop for educators which will discuss how primary school kids have been learning with digital media.  Whether you’re an educator, a student or a researcher, Education and Science day has something for you.

Thursday – Politics, Activism, NGOs, & NPOs

Thursday’s Central Hub theme is Politics and Activism.  We will be hosting a variety of talks and workshops addressing social media’s enormous impact on politics and activism.  How has the openness and transparency social media provides created challenges for diplomacy, campaigning, global events or human rights?  How can we harness the power of social media to create dynamic social and political change in our world today?  Where does government oversight of the internet end and free access to information for all begin?  We will address these questions and many more with our esteemed panel guest speakers, lecturers and workshop hosts.  Don’t miss it!

Friday – Cradle to Grave

Cradle to Grave is our closing theme for the Central Hub.  This day is dedicating to exploring all the ways digital media is ingrained in our daily lives.  Our pets have Facebook pages, our children have Twitter accounts, our entire work history is on LinkedIn, and our social lives have been documented meticulously on Facebook’s timeline.  What is the impact of a lifetime of personal data being online for all the world to see?  What does the evolution of digital mean for democracy, freedom and civic engagement?  How has social media changed the way we view death?  For an exciting day full of thought-provoking discussions, workshops and panels, Cradle to Grave day is one you won’t want to miss.

ImmobilienScout24 : Business & PR Hub

Monday – Social Media for beginners in SMEs

Are you brand new to social media?  Have you wanted to start a blog but aren’t sure how to go about it?  Monday’s Business & PR Hub theme is Social Media for Beginners.  We will have workshops in German to teach blogging for beginners, as well as a variety of talks about how to organize your social media goals within your organization, how to use smartphones, how to get started with advertising and PR and, most importantly, how to start being social.

Tuesday – Marketing, Advertising, and Design

Marketing, Advertising and Design is the theme for Tuesday at the Business and PR Hub.  We will discuss the dos and don’ts of social media marketing, what’s important in developing a social media strategy for your organization, how to create your own advertising environment, and how to market to people who are becoming more and more interconnected to the digital world.  If you’re an online marketer, a social media whiz, an advertiser, or a business owner, this is the day for you.

Wednesday – Social Start-ups

Wednesday’s theme for the Business & PR Hub is Social Startups.  What makes for a successful startup?  How did social media play a role in successful tech startups?  What can we learn from a failed startup?  How has coworking changed the game for startups and freelancers?  Why is usability feedback important?  A variety of panels, discussions and workshops will explore and attempt to answer these questions throughout the day.  We’ll also have an application development contest and two events featuring women in tech.

Thursday – Jobs and Recruitment/Innovation

Jobs, Recruitment, and Innovation is the theme for the Business and PR Hub on Thursday.  Social media has undoubtedly had an impact on recruiting, job searching, and employer branding.  We’ll be discussing the pros and cons of direct communication with potential employees/employers through social media.  We’ll examine the increasing population of objects with access to the internet and their impact on human social interaction.  We will discuss innovation with social objects – how cars will communicate with each other and change transportation forever.  We will also have an API competition.  Don’t miss it!

Friday – Finance

Friday’s Business & PR Hub theme is Finance.  Social media has undoubtedly had an impact on banking, investment, and ecommerce.  With the rise of crowdinvestment, small tech startups can go from zero to 60 in a matter of weeks.  Increased transparency with financial transactions could change the way financial institutions operate.  Organizations can outsource consulting to every day experts through social media polling.  We will explore how to harness these developments in the financial world in ways that make business, employment, recruitment and finance more transparent, focused and accessible.

Naherholung Sternchen : Arts & Entertainment Hub

Monday – Art

To kick of Monday’s Arts & Entertainment Hub theme, Art, Artconnect Berlin will be hosting a networking breakfast to talk about crowd-funding creative projects and using the power of social media within the creative scene.  We will have a workshop focused on the integration of live performance and interactive media and a lecture exploring internet-based art and social media.

Tuesday – Films and TV

The theme for Tuesday at the Arts & Entertainment Hub is Film and TV.  There’s no doubt that the way we watch video is changing.  We are watching more and more content online.  How do entertainment brands effectively market to their audience who is increasingly accessing video content on the web?  How does social sharing affect ratings and video content exposure?  How has crowdfunding affected the film industry?  How does one make an effective viral video?  We will discuss the impact of social media and the web on film and TV – how they are changing, where they will go in the future, and what problems and challenges will we face along the way?

Wednesday – Lifestyle

The Arts & Entertainment Hub theme on Wednesday is Lifestyle.  Social media is creeping into every aspect of our lives.  Now we can swap houses with someone from around the world; we can order merchandise from anywhere, and we can find ride shares to help get around.  Social media is changing the way we shop, travel, eat, drink and dance.  Come join us for an exciting day complete with a dance party taking place simultaneously in Berlin and Chicago!

Thursday – Games and Gaming

Games and Gaming is the theme at the Arts & Entertainment Hub on Thursday.  Chances are you play at least one social game, whether it’s on Facebook, on your mobile device or online.  Gaming has developed rapidly with social media, and the two have become intertwined in ways that bear examination.  Gaming companies are adapting their monetization strategies to the different ways in which people engage with social media.  People are building games as side projects through resources made available by crowdsourcing.  Today is a day dedicated to games; whether you are a gamer, a game developer, a programmer, a marketing executive, or a social media guru, Gaming Day will show you how to put the fun back in social media.

Friday – Music & Final Party!

Closing out the week at the Arts & Entertainment Hub on Friday is Music Day.  With discussions on how artist and musicians can adapt to the social sharing of music in today’s world and a Silent Disco closing party/concert, Music Day will assuredly be an event not to miss!