SOCIAL MEDIA WEEK UPDATES
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Start New Conversations and Solve Complex, Shared Problems: A Close Look at the Social Production Landscape
Social Production Landscape 9-1-10
We wanted to share a recent report with you that discusses how social production is the next step to start new conversations and solve complex, shared problems.
The report has been prepared by one of our partner companies, Mutopo, a social production firm, based in New York York City, led by Social Media Week’s global advisor, Shaun Abrahamsom.
Mutopo defines social production as the process of working with people outside your organization to create products, services and communications.
In this report, they explore data from a sample of almost one hundred creative challenges from organizations like Disney, Mini, Samsung, GE, Amazon, the City of New York as well as a number of smaller organizations.
The goals of the Social Production Landscape Report are to:
+ explore how organizations are using social production
+ understand different approaches from incentive structures and task types to technology platforms and the role of existing online communities
+ encourage thinking about how social production can be used to achieve communication and product/service development objectives
Socializing Your Schedule With SCHED*
If you’ve had a chance to check out the Los Angeles or Buenos Aires schedules, you may have noticed that they are presented in a handy and easy to read format.
This great presentation is all thanks to our technology partner SCHED*, provider of online scheduling platforms for such great events as Internet Week, CMJ and Bumbershoot.
In particular, what distinguishes SCHED* from many of the other online scheduling modules is its integrated social sharing. Sign-in with your Facebook, Twitter or LinkedIn accounts, or create a SCHED* account and share that way–it’s amazing how adding the experience of social connectivity to scheduling makes it easier to not just fill out a schedule with events you know about but also to discover exciting events you wouldn’t already know about.
Find out more about SCHED* at SCHED.org and make sure to use SCHED* to sign up for all the Social Media Week events YOU plan to attend!
To help you get started, go here for instructions for using SCHED*’s Social Media Week integration:
And Rounding It Out: Social Media Week Mexico City and Bogotá Schedules!
First it was Los Angeles last week, and then Milan and Buenos Aires yesterday. Now we are pleased to release the schedules from Mexico City and Bogotá for Social Media Week this September 20-24. You can view the Mexico City and Bogotá schedules by going to to their city pages and navigating to the schedule tabs, or by going directly to mexicocity.socialmediaweek.org and bogotá.socialmediaweek.org.
Along with Buenos Aires, Mexico City and Bogota complete a trifecta of Latin American cities featured in this edition of Social Media Week, all lead by Andres Barreto and the Socialatom team. City leads for Mexico City are Antonio Salgado Leiner and Fernando Soto, and Rafael Bayona is leading the charge in Bogotá.
About Social Media Week’s involvement in this fertile region of ideas and people, Andres has this to say: “We are very excited to see this event happen in Latin America, as not only brands, but also educational institutions, media outlets, and entrepreneurs come together to share best practices that open up a wave of opportunities for the region as a whole.”
There are still ways to participate in Social Media Week in each of these cities beyond attending events, so make sure to check out the Mexico City and Bogotá pages to learn more, or go here to get involved: Mexico City / Bogota.
There are many more announcements to come in the weeks ahead, so keep checking back to socialmediaweek.org to learn more!
Social Media Week Update: Schedule Announced for Buenos Aires
This morning we followed our SMW Los Angeles announcement last week by releasing the schedule for Milan, and now we are happy to add the Buenos Aires Social Media Week schedule for September 20-24 to the fray. You can view the Buenos Aires schedule by going to to their city page and navigating to the schedule tab, or else by going directly to buenosaires.socialmediaweek.org.
Many thanks to the tireless efforts of Buenos Aires city partner María del Carmen Lara Dillon and the Socialatom team (run by leader Andres Barreto) for pulling everything together. Social Media Week Buenos Aires launches with over twenty events confirmed already and many more in the works–hopefully reaching thirty or more by September 20. Events will be taking place all over Buenos Aires at locations like Universidad de Palermo, Ciudad Cultural Konex, and featuring the contributions of partner organizations like Samsung, and media partner C5N.
Check out the Buenos Aires city page to learn more or go here to get involved. Tomorrow we will release the schedules for our last two cities, Mexico City and Bogota, so check out socialmediaweek.org to hear the announcements as they happen!
Social Media Week Update: Milan Schedule Is Now Live
On the heels of our Social Media Week Los Angeles announcement last week, we are psyched to publish the Milan city schedule today for September 20-24. You can view the Milan schedule by going to to their city page and navigating to the schedule tab, or else by going directly to milan.socialmediaweek.org.
Milan city partner Marco Montemagno and the Augmendy team have put together a spectacular week showcasing the best of Italy and Milan. Social Media Week Milan launches with over twenty-five events confirmed already and many more in the pipeline. Events will be taking place all over Milan at locations like Frog Design, Urban Center, and more. Speakers include social space leaders like Naveen Selvadurai, co-founder of Foursquare, the leading social geolocator; Rand Fishkin, CEO of SEOmoz, world leading expert in search engine indexing; and Dina Kaplan, co-founder of the television network Blip.tv.
Check out the Milan city page to learn more, and check back here for more city schedule release announcements!
Download the press release of this announcement here:
Press Release: Social Media Week Milan Schedule Announcement
Cognitive Surplus: Insights on Mass-Collaboration from Clay Shirky
I watched Clay’s Cognitive Surplus TED talk a few weeks ago and spent time reflecting on what his theories meant for the platform we are trying to build here at Social Media Week. So much of what he said resonated with me, but this line really hit home:
“The dramatically reduced cost of public address, and the dramatically increased size of the population wired together, means we can now turn massive aggregations of small contributions into things of lasting value.”
Social Media Week, and more recently our parent company Crowdcentric, were both created to address this fundamental shift in society. Our goal is to embrace both the cultural and technological changes to create an open environment where people, brands, organizations and business communities are encouraged to share, innovate and collaborate as part of a new global, social society.
If you haven’t already, I encourage you to check out Clay Shirky’s talk below, it’s illuminating.
Toby Daniels is the CEO of New York based Crowdcentric, which was founded as a means of bringing people together around the world via collaborative platforms that fuse real-world and online and mobile experiences, connecting people, content and conversation. Crowdcentric owns and operates Social Media Week.
Amazing Brand Partner Opportunities with Social Media Week
As you all know Social Media Week is just under four weeks away and we’re incredibly excited to see the depth and diversity of each cities program of events–and best yet, there are still many opportunities for you and your brand to get involved.
The teams in LA, Milan, Bogotá, Buenos Aires and Mexico City are pulling together a global program consisting of more than 200 events, covering industry sectors such as politics, publishing, film, education, music and also topics such as the rise location based services, social media monitoring and metrics and social graph optimization.
This year the conference is supported by some of the world’s largest media companies, including the New York Times, The Financial Times, Fox Latin-America and El Tiempo. Also, we are delighted to be working with the US State Department on a very unique event that will be live streamed around the world, which aims to celebrate US technology innovation.
To fulfill our goal, which is to connect people globally around emerging trends in social and mobile media, we are looking to provide a number of unique services, which we are looking for brands to support. If your brand or perhaps one of your clients is interested in supporting any of the following initiatives, we would love to hear from you:
- Live streaming: We have secured a company to be announced soon as our global streaming partner, but we are looking for a brand to be the global sponsor of our live streamed events, which will be watched by more than 50,000 people in 80 different countries.
- Location Services: We are looking to launch a real-time application that allows visitors to our site to see who is checking in to Social Media Week events, where they are on a map and what the primary hot spots in any given city are. We are looking for a brand to support this application.
- WiFi & Mobile Connectivity: Providing WiFi is always a challenge, especially given the distributed nature of the conference. We would love to be able to provide mobile hotspots at multiple venues throughout the participating cities.
- Real-time Conversation: With literally thousands participating to help make Social Media Week a success, the level of real-time communication and collaboration is incredible. We will be building out an solution that aggregates everything into one application and delivers the real-time feed in a compelling and visually interesting way. This application could be branded by one of your organization or one you know.
- Social Scheduling: Over the coming weeks, tens of thousands of people will be interacting with our social scheduling tool as they plan their personal program. The scheduling tools, run by our partner SCHED*, receive a huge level of traffic and can be branded in a number of different ways. We are also considering launching a iPhone version of the schedule, which can also be branded.
- Translation: Social Media Week will be hosted in Italian, English and Spanish languages. We are building out a number of tools to help share as much of the content as possible in as many languages as possible. We would love to do more and finding a way to align a brand with this opportunity would be terrific.
As you can see we have some amazing ways for brands to play a vital role in helping to support Social Media Week’s mission of connecting people globally around emerging trends in social and mobile media.
If your brand or one you know might be interested in discussing any of these opportunities, or any of our other partnership packages, please don’t hesitate to let us know. You can get involved with Social Media Week on a global level by going here, or by contacting me, Ben Scheim, at ben@crowdcentric.net!
It Begins! Social Media Week LA Announces Schedule for September 20-24
Hopefully most Los Angeles based Social Media enthusiasts have left their mid-September calendars open, because it’s looking for them like September 20-24 is suddenly about to get very busy!
We’re very excited to announce that we have published of our first city schedule for the September edition of Social Media Week, for SMW Los Angeles. You can view the LA schedule by going to to the LA city page and navigating to the schedule tab, or else by going directly to losangeles.socialmediaweek.org.
Thanks to the hard work of LA city partner Erick Brownstein and the New Agency team, Social Media Week LA launches with nearly fifty events confirmed already and many more in the works–hopefully reaching eighty or more by the time Social Media Week rolls around September 20. Events will be taking place all over the LA environs. With the city of Los Angeles is signed on as a host and partner organizations like Meebo, the Financial Times, MTV, USC, and LAist participating, it’s safe to say that Los Angeles is about to become a hotbed of social media activity.
Check out the LA city page to learn more, and check back here for more city schedule release announcements!
Social Media Week Initial Schedules To Be Posted This Week
You’ve waited for it and now and here it is: starting this week, schedules for Social Media Week this September 20-24 will be announced on SocialMediaWeek.org for each of the five participating cities.
In total, we’re anticipating over that the conference will play host to over 200 individual events over the course of the week and our partners in LA, Bogotá, Mexico City, Buenos Aires and Milan promise to bring their own unique culture and flavor to the SMW lineup–so stay tuned as schedules are released to learn more from each of our city organizers right here on the global event blog.
And of course, we hope that hearing about all of this activity will make you want to get involved with Social Media Week. There are many ways to do so beyond attending events, and to find out how to do so on a global level, please go here.
For specific involvement in each of the five cities, follow the links below:
If you are a member of the press and would like to learn more about Social Media Week or request a press interview with sponsors, partners, speakers and/or advisory board members, please contact Ben Scheim (me) at ben@crowdcentric.net.
We’re very excited about Social Media Week this September and we hope you are as well–so check back over this week to find out what’s happening near you!
Social Media Week Partner Profiles: Meebo Spread Across the Web
Beginning this week, the Social Media Week home site will begin running profiles on the global sponsors and partners that are helping to make things come together for us.
Today, we begin with a profile by correspondent Ben Popper on returning Social Media Week partner Meebo, the global gold sponsor of Social Media Week September 2010.
Future profiles will follow on partners like the Financial Times, Porter Novelli, Fast Company and others.
Share and Share Alike:
How Meebo Helps Publishers
by Ben Popper
Meebo have always been about helping people communicate across the web. When it launched back in 2005, the company was the first to offer users a way to chat on all the major instant messaging platforms from a single place.
“Publishers started coming to us and asking for a way to offer what we had at Meebo.com,” says CEO Seth Sternberg. “They wanted their existing users to be able to connect with their friends, no matter what service they were on.” The company introduced the Meebo bar, which let publishers embed this versatile chat function directly onto their sites.
