Traditionally, marketers think of outcomes like they think of the weather – you sit back and see what happens. Suffering from the lack of true and authentic knowledge of their audiences, or any provision for real-time data or analytics, they are consigned to a passive role: spend money and hope it creates the intended outcome….
Business, Media & Communications
Crowdfunding and Your Business
Last month in the United States, the JOBS Act was passed, which allowed for crowdfunding to raise investment capital. The JOBS Act is the Jumpstart Our Business Startups Act, and it has the potential for thousands of entrepreneurs to benefit from the law. It allows small companies to raise capital in various formats, and while…
A Day In the Internet
Just what does a day in the Internet look like? MBAOnline shows us- and it’s pretty impressive… Created by: MBAOnline.com
David Eastman: Top Trends that will Shape Social in 2012
Facebook, Google, Amazon, and Apple have all changed the social and digital landscape. CEO of JWT, David Eastman highlights just what these four have excelled at and how they’ve shaped what we do currently. Watch his insights below, and catch our recap of the major trends you need to know: 1. There is a battle…
Special Offers: Activate New York and Benchmark
At the core of Social Media Week is our mission to help people connect through collaboration and the sharing of ideas and information. While we have exciting announcements about our September edition coming out next week, we also want to provide you, our community, great opportunities to do this now. We have two special offers…
Instagram Your City For Social Media Week and Win A Trip Across The World
Over the past four years, Social Media Week has hosted conferences in more than 26 cities around the world. To celebrate our sixth global event this coming September, we are asking people around the world to Instagram Your City. There are many photo programs such as Instagram, Nokia Creative Studio, Lightbox, Hipster and StreamZoo that…
Google Hangout On Air: Cross-functional Collaboration and the Future of Professional Learning
Do our current business models work in light of the rise of social business? Rawn Shah asserts no. With many throwing different theories around, Shah lays out a logic for his arguments and why this works for many business models. And this intrigued us for how this will change professional education and overall collaboration. This…
A Closer Look at Nokia’s Global Social Strategy
We love a good story and case study on a company who has social at it’s core. When we came encountered this post by our media partner Econsultancy, we loved it- and it’s focused on a brand that’s very familiar to Social Media Week. Nokia has a great social strategy. Here’s the post from Econsultancy:…
