Imagine this: you’re planning the perfect party for your organization. You can invite anyone, including Oprah or Richard Branson. Who do you want to have in the room? Now that you have had a chance to go through The 8 Essentials (TM) in part one, take this opportunity to meet with your team and board…
Business, Media & Communications
Crowdfunding Bicycle Building- An Interview with Andrew Denham of The Bicycle Academy
The Bicycle Academy, an innovative plan to train people to build bike frames whilst providing bikes to the developing world, used crowdfunding to generate the funds it needed to set up. The campaign was one of the most successful reward based campaigns raising £40,000 in just a few days. I had the chance to speak…
Spotlight on Advisory Board Member Jeff Dachis, CEO of the Dachis Group
If you peruse our Global Advisory Board, you’ll see some pretty recognizable names and faces- from Sarah Wood of Unruly Media to Ian Schafer of Deep Focus to Bonin Bough of Pepsi Co. Today, it’s time to get to know Jeff Dachis. Former Chairman of Razorfish, the world’s largest digital marketing solutions firm. Founder of…
SMW In Your Hands- Our New Mobile Site
You may (or may not) have noticed that we’ve been changing things up at Social Media Week- building out new products, enhancing old ones. From the one-click registration system to our new mobile apps and down to our new mobile website, we want to improve the overall experience of SMW. And that means making SMW…
Business, Media & Communications
Chapter 4. Naming your company (The power of Verbal Identity)
The latest chapter in an increasingly true, start up story. ANOTHER TRUE STORY: It’s a long, lonely road to finding new clients. But sometimes, there are moments that convince you that yes, you are doing the right thing. Recently, I took that lonely road to see a prospective new client. A big client. A BIIIIIIIIIIIIIIIIIIIIIIIG…
Business, Media & Communications
Get Organized: 8 Questions To Kick Off Your Fundraising
The beginning of a new year is a time for setting goals and getting organized. Why wait until 4-5 months before your big event to reach out to sponsors and partners? You can build toward your fundraising goals all year long using the same basic planning principles. To get started, you’ll want to consider where…
