Cognitive Surplus: Insights on Mass-Collaboration from Clay Shirky

 

I watched Clay’s Cognitive Surplus TED talk a few weeks ago and spent time reflecting on what his theories meant for the platform we are trying to build here at Social Media Week.  So much of what he said resonated with me, but this line really hit home:

“The dramatically reduced cost of public address, and the dramatically increased size of the population wired together, means we can now turn massive aggregations of small contributions into things of lasting value.”

Social Media Week, and more recently our parent company Crowdcentric, were both created to address this fundamental shift in society. Our goal is to embrace both the cultural and technological changes to create an open environment where people, brands, organizations and business communities are encouraged to share, innovate and collaborate as part of a new global, social society.

If you haven’t already, I encourage you to check out Clay Shirky’s talk below, it’s illuminating.

Toby Daniels is the CEO of New York based Crowdcentric, which was founded as a means of bringing people together around the world via collaborative platforms that fuse real-world and online and mobile experiences, connecting people, content and conversation. Crowdcentric owns and operates Social Media Week.

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