In our Event Spotlight posts we like to highlight specific upcoming events that are taking place throughout the week that have been curated on behalf of, or produced directly by, our global partners. In this edition we would like to draw your attention to an event that is taking place on September 21st at the Pacific Design Center in LA and which is sponsored by our global partner Meebo.
Event title:
Exploring User Experience, Content and Brand Strategies for the Social Web, sponsored by Meebo
Event description:
What drives users to share, connect and communicate within the social ecosystem of the web?
As designers, strategists and creative thinkers, it is our job to understand how and why people, content and brands can successfully engage with social media, and how to provide the most engaging, immersive social experiences across multiple platforms.
Through a series of interactive talks and workshops, leaders in interactive design, social graph theory and brand marketing will discuss how to tap into social media usage patterns to create compelling, participatory experiences for users, publishers and brands.
Topics that will be covered:
Content and Publisher Strategies:
- Strategies to make websites social by tapping into common usage patterns on the web
- Strategies to make websites social by tapping into common usage patterns on the web
- How can content become the “campfire” around which users gather and galvanize others’ interest?
User Experience Strategies:
- What social dynamics govern social media interaction?
- What’s the difference between interaction and communication?
Brand Communication Strategies:
- What does it mean to be a social brand?
- What are constraints on commercial use of social media?
Speakers include:
- Seth Sternberg, CEO and Founder of Meebo
- Saneel Radia, Director of Innovation at BBH
- Mike Macadaan, VP User Experience at Myspace
- Will Evans, Director, Experience Design at Semantic Foundry
To RSVP for this event, please visit the registration page: http://smwmeebo.eventbrite.com/
ABOUT MEEBO:
Meebo enables over 100 million users to instantly connect, share, and communicate with all of their friends.
Because Meebo integrates all social network and communication channels into a single, simple-to-use interface, users can easily share content and communicate in real time with the people who matter to them. Meebo connects people to their friends on the thousands of websites that have installed the Meebo Bar, on mobile devices, and through Meebo Messenger.
Founded in 2005, Meebo is privately held. Investors include Sequoia Capital, Draper Fisher Jurvetson, JAFCO Ventures, Time Warner Investments, True Ventures, and KTB Ventures.
