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Social Media Week Monitoring & Analytics Wrap Up


Social Media Week is officially over and done with. Sysomos was very grateful to have been able to play such a large role globally in this coming together of social media minds as the official monitoring and analytics partner. We were able to watch the conversations happening around the world from all nine official Social Media Week cities and saw some pretty interesting things. If you missed my daily posts from last week you can click here to see daily metrics and insights from Social Media Week.

The greatest part about Social Media Week was that even if you were in one of the nine cities, you could still watch the conversations through what was being said through social media. By using Sysomos’ social media monitoring and analytics software, MAP and Heartbeat, I was able to watch the conversations that went on throughout New York, San Francisco, Rome, Paris, São Paulo, London, Hong Kong, Istanbul and here in Toronto. Overall, we found that there was 954 online news articles, 582 forum posts, 2,429 blogs and over 75,500 tweets talking about Social Media Week in just five days.

All of this activity was coming from a variety of people. Looking at demographics we can see how different age groups and sexes participated in the conversation.

Most of the activity that we saw over the week came from our nine Social Media Week cities, but we can see Twitter activity coming from all over the world. We calculated that all that twitter activity had a reach of 266 million impressions. That’s a lot of people who were able to be exposed to Social Media Week no matter where they were.

The following is a chart of the top ten Twitter users who were tweeting about Social Media Week. Apparently I made the list. That’s probably because I was live tweeting every event that I attended over the week… and I tweet too much.

While those are just the top ten Twitter sources, they were by no means the only ones spreading the SMW word. When we looked at the types of tweets that were happening we found that 46% of all tweets were original tweets, while only 38% were retweets. That means that people were spreading what they were learning in their own words to the Twitter networks instead of just RTing other people’s words.

A look at our buzzgraph, a chart that shows the words most used in connection with our search term(s), we can see a large variety of terms. Some talk about the use of social media, for business and pleasure, some words talk about the events happening and some seem to talk about the experiences people were having over the week.

While Twitter was the main communication method, it wasn’t the only way that Social Media Week information was spread though. Online news media sources were also covering the week. The following are the top ten online news sources that we found covering SMW.

Finally, the best piece of information I have to show that Social Media Week was a success is our sentiment chart. The following chart shows that there was a 95% overall positive rating for the week.

BREAKDOWN

The above was combined stats for Social Media Week around the world. The following is a breakdown of each official city. In each city you can see the activity levels, share of voice across media and word buzzgraph for Social Media Week.

HONG KONG

ISTANBUL

LONDON

NEW YORK

PARIS

ROME

SAN FRANCISCO

SÃO PAULO

TORONTO

On behalf of Sysomos, I’d just like to thank all the organizers, presenters, sponsors, participants and everyone watching the conversation around the world for making Social Media Week so great. I had a fantastic week and I hope you did too.

Can’t wait to do it again next year!

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