We shared with you earlier today our recap of last week’s Borderless Brands launch event at JWT.
The event served to both introduce the Borderless Brands iniative as well as feature a conversation talking through the concept of what it means to be a Borderless Brand and what challenges those brands face in innovating for the future.
For those of you who missed the event, included below now are a number of highlight videos from the event.
SMW Borderless Brands: Toby Daniels Gives an Overview of Borderless Brands Initiative
SMW Borderless Brands: Toby Daniels Discusses Ways To Get Involved With Borderless Brands
Borderless Brands: Social Space Exploration recap
Carolyn Everson of Facebook Discusses Importance of Global Conversations
Bonin Bough & Freddie Laker Discuss Shaping Global Organizations
Freddie Laker Discusses Importance of Brand Passion Points
Carolyn Everson on How Facebook Innovates
How Brands Handle Language Differences Across Borders
About Social Media Week’s Borderless Brands Program
As part of Social Media Week this September 19-23, the Borderless Brands program will take 10-15 participating brands on a unique tour of three international cities over five days to meet and engage with some of the world’s top emerging media and technology influencers, representing an incredible opportunity for brand marketers to close the gap between where society and organizations are in their understanding and adoption of social media tools and technologies.
If you are interested in learning more contact Toby Daniels to discuss ways that you can get involved.