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SMW Video Archives: Borderless Brands: Carolyn Everson of Facebook Discusses Importance of Global Conversations


Borderless Brands: Carolyn Everson of Facebook Discusses Importance of Global Conversations
Social Media Week NY ( June 1, 2011 )

Social Media Week has recently launched Borderless Brands, a new program that aims to provide global marketers with unique perspectives into how social media is impacting global brand communications. Carolyn Everson discusses how modern technology has enabled people to communicate and become involved in conversations that go beyond borders and into different areas of the world.

Panel Moderator: Todd Wasserman, Mashable

Panelists:
Linda Boff – Global Director of Marketing, GE
Bonin Bough – Global Head of Digital, PepsiCo
Carolyn Everson – Vice President, Global Marketing Solutions, Facebook
Taylor Gray – VP of Marketing & Social Media Strategy, AOL Huffington Post Media Group
Freddie Laker – Vice President, Digital Strategy – Global Brands, SapientNitro
Peter Nicholson – Chief Creative Officer, JWT

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