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SMW Video Archives: Borderless Brands: Carolyn Everson on How Facebook Innovates

SMW Video Archives: Borderless Brands: Carolyn Everson on How Facebook Innovates

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Borderless Brands: Carolyn Everson on How Facebook Innovates
Social Media Week NY ( June 1, 2011 )

Social Media Week has recently launched Borderless Brands, a new program that aims to provide global marketers with unique perspectives into how social media is impacting global brand communications. Carolyn explains the risks that some big companies take, such as Facebook, by continuing to experiment with their brands regardless of consumer reaction.

Panel Moderator: Todd Wasserman, Mashable

Panelists:
Linda Boff – Global Director of Marketing, GE
Bonin Bough – Global Head of Digital, PepsiCo
Carolyn Everson – Vice President, Global Marketing Solutions, Facebook
Taylor Gray – VP of Marketing & Social Media Strategy, AOL Huffington Post Media Group
Freddie Laker – Vice President, Digital Strategy – Global Brands, SapientNitro
Peter Nicholson – Chief Creative Officer, JWT


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