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SMW Video Archives: Borderless Brands: Freddie Laker Discusses Importance of Brand Passion Points


Borderless Brands: Freddie Laker Discusses Importance of Brand Passion Points
Social Media Week NY ( June 1, 2011)

Social Media Week has recently launched Borderless Brands, a new program that aims to provide global marketers with unique perspectives into how social media is impacting global brand communications. Freddie Laker relates engaging with consumers about brands businesses are passionate about to social media and the love for developing virtual relationships that form across borders. Freddie Laker delves into how common brands and shared interests bring people together to interact and inspire one another by means of insightful conversation.

Panel Moderator: Todd Wasserman, Mashable

Panelists:
Linda Boff – Global Director of Marketing, GE
Bonin Bough – Global Head of Digital, PepsiCo
Carolyn Everson – Vice President, Global Marketing Solutions, Facebook
Taylor Gray – VP of Marketing & Social Media Strategy, AOL Huffington Post Media Group
Freddie Laker – Vice President, Digital Strategy – Global Brands, SapientNitro
Peter Nicholson – Chief Creative Officer, JWT

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