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SMW Video Archives: Check In or Check Out: Avoiding Location Based Nothingness

SMW Video Archives: Check In or Check Out: Avoiding Location Based Nothingness

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Check In or Check Out: Avoiding Location Based Nothingness
Hosted at the Business, Media & Communications Hub at JWT
Social Media Week NY (February , 2011)

Location-based platforms have captured many consumers and marketers attention. But now that we have got their attention, how can we take this engagement to the next level? Speakers discuss where location-base platforms are today and what the next direction will be.

Moderator: Todd Wasserman – Business and Marketing Editor, Mashable

Panelists:
Peter Nicholson – CCO, JWT New York
Evan Cohen – General Manager, Foursquare
Vivian Rosenthal – CEO of GoldRUN
Warren Raisch – Executive Vice- President Di


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