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What Is An iReporter? CNN Explains iReport And Social Media Week

What Is An iReporter? CNN Explains iReport And Social Media Week


37 days until SMW November 16-20 Conference in Chicago, Mumbai, and Santiago. Learn more here.

As part of Social Media Week’s new partnership with CNN iReport and the co-branded iReport assignment they’ve created together at, CNN has provided the following overview for the Social Media Week community to guide them on how they can participate in this exciting initiative.

CNN iReport is an invitation.

We want everyone to have the opportunity to be a part of CNN’s coverage of the stories that matter to them.

iReporters are often the first people on the scene after hurricanes, fires, earthquakes and other breaking news situations. They also offer a unique perspective because they’re not just reporting on the story, they’re living it. Those personal stories add depth and emotion to CNN’s storytelling.

CNN covered the deaths of 38 U.S. and Afghan troops in a Chinook crash last month, but it was 10-year-old Braydon Nichols’ iReport about his father – the chopper’s pilot – that showed what was lost that afternoon.

But breaking news is only part of our mission. We work with producers all over CNN, so your vacation photos, opinions on the presidential race or a new smart phone, and your review of the latest Hollywood blockbuster could be a part of a CNN story.

A handwriting sample, a self-portrait and a picture of a dinner might not seem newsworthy, but when you combine them with statistics from the U.S. Census Bureau and other data you get a pretty interesting view of America.

The world is filled with fascinating people, doing fascinating things and many of them have no idea that CNN might be interested in their stories.

That’s why we ask.

We hope you’ll share the stories that matter to you during Social Media Week at the SMW Assignment Page at today and in the weeks to come. Consider it an invitation, for you to participate and for you to share.

How Do I iReport?

Becoming an iReporter to submit your Social Media Week related stories (or otherwise) is easy! Just follow a few simple steps and you’ll be iReporting in no time:

  1. Go to the SMW-iReport Assignment page at
  2. Click the Share Your Story button
  3. Login or Create an iReport account (it’s free!)
  4. Upload your video, text or photo

And that’s it! For advice on taking a good story and making it great, check out the iReport Toolkit here.

We look forward to seeing what you’ve got to share!

Ben Scheim @slangeditorial

Global Director, Social Media Week