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Spreading the News- Social Media Week & the Guardian US


As Social Media Week has evolved, one aspect that we always strive to hold true to is partnering with the best industry leaders. From the local to the global level with Nokia to Buddy Media to SAP, we look for those leading in their fields. This stretches down to the incredible city organizers behind the scenes hosting SMW on a local level. Continuing in that vein, we couldn’t be happier to announce Guardian US as our Global Media Partner.

Just how will you see the Guardian US this SMW12? A special section of the Guardian US website will provide exclusive, in-depth coverage of Social Media Week, including daily interview features with thought-leaders and keynote speakers at our Global Hub in New York City. A key component of this section will highlight data emerging from SMW12 in real-time, as well as provide access our livestreamed events. Also, we’ll see notable Guardian staff, including editor-in-chief Janine Gibson, participating and leading events throughout Social Media Week New York.

“We have the privilege of working with a number of incredibly iconic organizations and today’s announcement of our partnership with Guardian US is one of the most exciting yet,” said Toby Daniels, founder of Social Media Week and CEO of Crowdcentric. “This is exciting because the Guardian US will play an integral role in helping to capture and broadcast the content and conversation that is created during Social Media Week to help reach a much larger international audience.”

Want more? You’ll also see Guardian content in our new mobile app, powered by Nokia, featuring live content feeds related to social, mobile, and digital media. Starting with Symbian, our official app will be available for download starting today, rolling out to 4 other platforms by Monday, January 30th.

“We are honoured to participate in Social Media Week,” said Chris Pelekanou Global Commercial Director of the Guardian. “Social Media Week is one of the world’s most unique and interactive global platforms – driving economic, cultural, political and social change conversation, making it a natural fit with us as we continue to be committed to an open, engaging and cooperative newsroom.”

You can keep up with the Guardian on Twitter and be sure to visit the special SMW page on their site. We’ll be unveiling other partners as we near SMW12, and you’ll want to keep your eye on all these players. SMW12 is going to be bigger and bolder than ever.

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