We’ve officially made it past the half way mark of Social Media Week!
This is Sheldon from Sysomos back with another look at what people around the world have been saying through social channels about Social Media Week. Using Sysomos’ industry leading social media monitoring and analytics software, MAP and Heartbeat, I’ve been tracking all of the Social Media Week online chatter using hashtags and keywords. I’m hoping that by combining some of the things I’ve been seeing happening during the week from our 12 host cities here on the blog that people can get a feel for what’s going on not just in their own city.
I started looking at Wednesday as I always do; with the activity levels for the general Social Media Week chatter. When I say general, I’m referring to the people who are talking about “Social Media Week” with no specific city, or the general hashtags, such as “#SMW12″ or “#SMW.” From Wednesday I found over 11,000 of these mentions. I’m also happy to say that the mentions of Social Media Week have remained at a steady positive pace of being 99% favourable.
Since Wednesday marked half way through Social Media Week, I thought I’d do something a little different for today’s post. Instead of looking at buzzgraphs to see what kinds of conversations were coming from each of our 12 host cities, I thought it would be interesting to look at the big conversation drivers for the week so far. Because Twitter is the most used social channel producing talk, I explored the tweets we were seeing. Below you’ll find the Twitter user who has used the general Social Media Week references the most as well as the four most retweeted tweets we’ve seen in the first three days.
I then went and pulled up the same data, the person who tweeted the most and the four most retweeted tweets, coming from each of the 12 host cities over the first three days of Social Media Week. To be fair to all our Social Media Week attendees, I featured the user with the second most tweets in the cities where the official city Social Media Week Twitter account was first:
And as always, here’s the activity levels I found for each city that happened on Wednesday: