It gets better. That’s the message Brian Pines, one of the directors of the It Gets Better Project and Ryan Lombardini, digital marketing manager for The Trevor Project seek to share with members of the LGTBQ community. For the It Gets Better Project, It began with a single YouTube video by syndicated columnist and author Dan Savage and his partner Terry Miller in September 2010. After a number of students took their own lives as a result of bullying in school, the couple wanted to a way to personally inspire hope for young people facing harassment.
The video is simplistic, with just one message: it gets better. This movement has generated thousands of uplifting videos that give hope to teens, and this one by Google Chrome. Since 2010, over 50 thousand users have created videos sharing their stories and messages of hope, including celebrities. In addition, partnering with Google, MTV, GLAAD and the ACLU, no name a few, has enabled them to literally save lives, said Pines.
The Trevor Project aims to saves lives, too, by ending suicides. It operates a 24/7 lifeline for young people who need to talk to someone, as well as in-school workshops and even its own social networking site, Trevor Space.
Lombardini and Pines both attribute much of the success of their campaigns to their outreach through social media. It was the content and the need that drew people in and made them want to donate time and money. Their advice: don’t get lost in the metrics, keep the straightforward and remember it’s about touching people’s lives.
Delesia Watson is in her first year of graduate school at New York University, studying Public Relations and Corporate Communication. Delesia believes social media has largely impacted the way people all over the world communicate, and when used properly, can contribute to building sustaining relationships and a global society. Delesia loves a good read, pageantry, traveling and bargain shopping.
Photo credit laverrue