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Export is Easier Than You Think: Highlights from “Using Social To Go Global Supported by Open to Export”

Export is Easier Than You Think: Highlights from “Using Social To Go Global Supported by Open to Export”

Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.

I hear the weather was dreadful in London on Monday morning but the talks and conversations sparkled at Using Social To Go Global Supported by Open to Export.

The session kicked off with Sam Michel of Chinwag aka @toodlepip welcoming all with a ‘meet your neighbor’ greet.

Philip Montague @PhilSMEin of hibu kicked off the morning talks by first sharing a boyhood memory how he confidently jumped off the back of his grandfather’s sailboat to swim to secure the dinghy line that came undone. Though confident he could make the journey on his own, he realized he needed help to get back to the boat. Lesson learned: as confident as you may be, you may need some help with your journey. Philip’s intro framed the mission for Open to Export how they help UK businesses navigate their product export potential.

The Open to Export presentation was fascinating to see how when you aggregate export info and make it available via social media, there is so much opportunity for UK businesses. If you’re a UK business and are thinking of exporting your product to other countries, looks like it’s worth checking out especially as it’s completely free to register. You ask your questions and get the answers you’re looking for from industry and functional experts.

The power of social is everywhere especially in Brazil and India as we heard next from Nitin Dahad @ndahad Sector Specialist for UK Trade and Investment who specializes in the Brazil and India social media market. After the US, Brazil has the highest level of social media engagement followed by India. The Indian Premier League for cricket, drives a tremendous volume of social media conversations. Brazil has very high mobile phone penetration with almost 100% use of of social media.

Language, beyond translation, does matter, as we heard from Iris Cai @Iris_Cai Director of Positive Speaking. She took us through the opportunity to tap into the Chinese market and the UK export opportunities. There are 450 Chinese companies that have branches in the UK who need British people to help with their social media. It was fascinating to learn about the ‘art of translation’ in helping brands convey the proper message to its Chinese audience. Listen in to hear the fun, and eloquently accurate translations, of major brands from English to Chinese. Listen to Iris, at 29 mins, explain ‘best practice’ for English to Chinese translations of major brands.

Is doing export business with the US any different? We heard about United States regional business nuances from Beth Eisen, Commercial Officer (NYC) for UK Trade and Investment. @UKTITechNY  Dealing with the US coastal areas vary from the heartland in how business is conducted. Good to know before you get off the plane to get those business conversations going. Business in NY or LA may be conducted differently than in Chicago or Dallas.

And what about crowdsourcing your idea for exporting? We heard from Eamon Fitzgerald aka @grape_escape of Naked Wines @NakedWines. Such a great story how he used his passion to get out of his corporate job and went from wine blogger to COO of Naked Wines. Naked Wines brings crowdsourced funding via their Naked Wine Angels to independent wine makers around the world. You can hear more how like-minded individuals come together to disrupt and make a difference in a very established industry. Great to hear the stories of global small business winemakers as relayed by Eamon (starts at 7:30 mins in).

The morning talks were rounded out by Chris Schaumann @Chriss35, Nokia Director of Advocacy in Europe who talked digital, strategy and accelerating disruption. Robin Grant@robingrant of We Are Social took us through how his organization began and continues to expand their global market footprint.

After watching these talks, social and global feels very local and approachable.


Joyce Sullivan is a recognized industry expert in social media networking through emerging social media networking tools. A financial services industry veteran, Joyce speaks frequently on the convergence of social media and the financial services industry. She’s been recognized for her social media networking expertise through seminars, and you can watch Joyce’s interviewwith CNBC anchor and journalist, Maria Bartiromo, on career reinvention and the use of social media networking on “Wall Street Journal Report with Maria Bartiromo.” Keep up with her online and on Twitter personally at@JoyceMSullivan or her work @SocMediaFin.

Joyce Sullivan

Founder and CEO, SocMediaFin, Inc.


Joyce Sullivan is founder and CEO of SocMediaFin, a social media consulting firm for financial services, specialty firms and industry executives. With over 20 years experience as Vice President with firms including, Citi, Credit Suisse, JPMorgan Chase, and Wells Fargo/First Fidelity, Ms. Sullivan brings a seasoned industry perspective to the emerging world of social media. As an advisory board member of the Financial Women’s Association, she serves as their Chief Digital Strategist. Ms. Sullivan holds an MBA from the Zicklin School of Business, Baruch College, City University of NY in International Finance and Marketing, a BA in Education from University of Saint Joseph, Connecticut, and the Project Management Professional (PMP) designation from the Project Management Institute. Joyce enthusiastically participates in NYC "Silicon Alley" activities including beta testing mobile applications for startup companies, along with live tweeting social media events, including the highly regarded New York Tech Meeting She has spoken at numerous industry conference and events including 2012 South by Southwest (SXSW) on a panel she curated and organized discussing global financial services and social media challenges. SocMediaFin, Inc. offers a custom sales-targeted, branded and compliant approach to social media use Programs include: Social media strategy project development and deployment Social media project management services Social media training for executive leaders – small groups / one-to-one Social media training and sales program developments for financial advisors and sales staff Social media compliance software consulting and RFP review services Key note speaker for social media financial services conferences, industry events and corporate programs [VIDEO] Meet Joyce Sullivan: Social Media and Financial Services 1:13 [VIDEO] Joyce Sullivan talks Career Reinvention 2:44 To contact SocMediaFin and Joyce Sullivan for consulting services and speaking engagements: Email: Mail: SocMediaFin, Inc. PO Box 1246 New York, NY 10159-1246 Joyce Sullivan - Social Media Sites Twitter LinkedIn Facebook Google+

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