Right now, 49% of consumers learn about food through social media, and 9% of us own a mobile food app. The food and restaurant industries are only getting started, making this a perfect topic this SMW12.
But we’re not only highlighting topics, we want you to get involved (you know you own a food app… and if you don’t even better). Partnering with Eat St., we’re launching the Ultimate Food Truck challenge. The food truck community is not unlike the tech-forward, social media community and in fact often straddle the two worlds seamlessly. Food truck vendors have taken to Twitter and Facebook by storm to spread the word out about their delicious eats and ever- changing locations. These social-savvy groups of hyperconnected influencers epitomize Social Media Week’s core mandates: Content, collaboration and conversation.
In order to show off how these communities have embraced social media in order to further the street food movement in their cities, Invoke, the makers of the Eat St. App, have teamed up with Social Media Week to proudly host the Social Media Week Cross-City Challenge. If you’re a social media savvy food lover in London, Chicago, Los Angeles or Vancouver then this game is for you! Learn more- and find out which city has the strongest core of tech-savvy foodies.
Then, make sure you get in on these events related to food, the restaurant industry or just serving up some good plates with solid social media conversations.
Going Solo: How Brands are Driving Sales & Personalizing Customer Experiences With Social, Location-Based Marketing (LA)
FoodBook: Restaurants and Social Media (LA)
Nosh: The Social Business of Food (London)
Better Than Room Service: Travel & Hospitality Gets Social (LA)
StartUpPizza- Pitch Your Idea at Berlin’s Longest Pizza Table! (Berlin) with Ploonge
Feed Me: How Technology and Social Media Are Changing the Way We Eat (LA) with Pop-Up Pantry