Our global headline media partner, the Financial Times, recently conducted a survey on the social media behavior of FT readers. In honor of SMW, the FT released the results live yesterday at SMWLondon and we’ve illustrated the infographic below. You can also view it at: http://on.ft.com/OPDvLH.
Here are the key take-outs:
- 49% of the FT social media audience is based in the UK or US, with the remaining 51% coming from the rest of the world. This reflects our global digital presence.
- The FT has a global combined social media audience of 3.9m.
- 58% of the FT social media audience agree social media enhances its reputation and 40% read the FT more as a result of it.
- Social media is faster growing than every other traffic source to FT.com and traffic referred from this channel has grown by 20% in the last 6 months.
See all the results, and make sure you know our partner, Financial Times.