We are proud to announce the return of the Financial Times (FT) as a Global Headline Media Partner. The FT was one of our first media partners and has been on board with Social Media Week since 2010. Not only are they the leading source of global business news and commentary for the world’s decision makers, but they also are making waves in digital publishing. Since 1888, the Financial Times has been guiding readers through complex financial, business and political decision making with trustworthy, unbiased journalism. Today, the FT’s unwavering excellence in journalism is enhanced by award-winning use of technology by bringing the content where readers need it most – specifically via their award-winning HTML5 web app.
Nearly 5 million registered users read FT.com, but subscribers have the real advantage. The FT is offering our community a special opportunity to join their more than 300,000 digital subscribers to get the actionable insights, exclusive commentary and award-winning journalism the Financial Times is known for. Try FT.com today with a special offer for the Social Media Week audience!
If you’re curious how the FT got involved this past February, we recommend checking out their event in NYC, where they talk about how the publishing industry has always survived on social media and word of mouth with Can Media Companies Get Social.