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Social Media Week

Women and SMW12: Where Can You Find Them?

Women and SMW12: Where Can You Find Them?


Women represent 55 percent of Facebook and Twitter users, and the average social gamer on sites like Zynga is a 43-year-old woman. Yet, overall female participation in leadership is lower by far. So a focus on female participation is important, and not just to understand social media’s demographics.

It’s a frequent topic in both media and conferences. More and more, we’re seeing leaders step up to highlight the women doing incredible things in this area. So, much so that this summer, Deanna Zandt and Andrew Rasiej even issued a challenge, #One4One, asking leaders to honor someone different than themselves, be that based on gender, race or sexual orientation.

In honor of this, we want to highlight events geared more toward fellow women, gender issues, or highlighting prominent female leaders- everything from advice from female founders to how tech is changing our beauty habits to using technology to understand serious issues, like miscarriage.

Registration is first come, first serve, so register today.

Monday
Women in Wikipedia (Berlin) with Julia Kloppenburg with Wikimedia Deutschland
Social Media Usage and Trends in Saudi Arabia with Fadi Salem of the Dubai School of Government (Jeddah)

Tuesday
Connecting & Managing Miscarriage (Glasgow)
Women in Technology: Building Start-ups from the Ground Up (LA)
The Smartest Girls in the Room (LA) with Jamie Kantrowitz and Sarah Hall of Harley and Co
The Road to Success (Berlin) with small business owners & Etsy

Wednesday
One Goal (Glasgow) partnership with Scottish Women’s Football & Breakthrough Breast Cancer
Women Warriors (Hong Kong) with successful women business leaders in Asia
Tech-stured Hair: How new Media Is Changing the Way Ladies Care for their Hair (LA)
Women in Tech (Berlin) with Caroline Drucker from Etsy
Berlin Geekettes/ Digital Media Women Meet Up

Thursday
Keynote: Angela Courtin, Aegis Media Group (LA)

Friday
Keynote and Roundtable: Jane Buckingham, CEO of Trendera (LA)
Keynote: Valerie Buckingham, Head of North America Marketing at Nokia (LA)

View the full schedule, and don’t forget to download ourĀ Official SMW Mobile App.


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