Hashtags have the potential to be truly valuable. But how do you find the right hashtags for your content, determine the right amount, and find the right social network? Buffer helps us break it down.
Tweets with hashtags get two times more engagement than tweets without, and are 55 percent more likely to be retweeted. All it takes is a simple # or two to double your number of retweets. However, limit your hashtags to no more than two, as using more than two hashtags will decrease your engagement by an average of 17 percent.
When it comes to hashtags on Instagram, a rule of thumb could be, “Go nuts with hashtags.” Interactions are highest on Instagram posts with 11+ hashtags, so go wild.
On the other hand, with Facebook, the rule of thumb could be “Hashtag #Fail.” Facebook posts without a hashtag perform better than those with a hashtag. Using hashtags on Facebook has zero positive effect on reach. In fact, posts without hashtags outperform those with hashtags.
On Google+, your posts are given hashtags automatically based on their content, but you can also edit them or add your own. Plus, you can add hashtags in your comments as well as your post – double the opportunities to be found. Use hashtags freely on Google +, it will help people find you in search.