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Adobe Acquires Aviary; Adds The Mobile Creative SDK To Its Suite

Adobe Acquires Aviary; Adds The Mobile Creative SDK To Its Suite

Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.

Earlier today, Adobie announced it has acquired Aviary, the mobile photo-editor and creative Software Developer Kit (SDK) company that you’ve probably used in many apps, perhaps unknowingly too. Millions of individuals use mobile apps powered by Aviary’s photo-editing, and thousands of developers use Aviary’s SDKs to build these applications.

According to Adobe’s blog post on the acquisition, “the acquisition accelerates Adobe’s strategy to make Creative Cloud a vibrant platform for third-party apps, through a new Creative SDK. Currently under development, Adobe Creative SDK is a software library that enables developers to tap into Adobe’s creative technologies to build mobile apps and drive new connections between mobile devices and Adobe Creative Cloud desktop applications and services.”

While Aviary’s free photo-editing app has over 100 million downloads across iOS and Android, Aviary CEO Tobias Peggs says the platform that’s powering these apps behind the scenes has always been the largest part of their efforts. If you’re a casual user of Aviary, expect to see and use the photo-editing app you’ve grown to love. If you’re a developer using the Aviary SDK, you might be grinning a bit more, as Aviary and Adobe stated their plans “to add additional components and services for developers such as the ability to save creations to Creative Cloud in Adobe file formats, access Photoshop technology, and connect creativity across devices using the Creative SDK.”

Tyler Becker

Director of Content, Crowdcentric


Tyler is the Director of Content at Crowdcentric. Previously, he studied and worked in sports, entertainment, and events, and assisted with the social media and marketing efforts for Six Flags, the National Hockey League, the NYC Marathon, and New York University. Tyler has an affinity for sports, craft beer, podcasts, dog parks, and travel.

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