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Follow These 4 Steps To Create a Data-Driven Decision Making Culture at Your Company

Follow These 4 Steps To Create a Data-Driven Decision Making Culture at Your Company

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11 days until SMW September 14-18 Conference in London, Miami, Rotterdam, and São Paulo. Learn more here.

Will McInnes, the CMO of Brandwatch believes digitally connected individuals constantly create tiny pools of information to influence decision-making. Whether the decisions are short-term such as a restaurant, or long-term like a career move, the data within these pools is available for people to process and evaluate.

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