Social Media Week 2016Social Media Week

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February 22-26, 2016

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How to Tap Into Your Dedicated Community To Create Instantaneous Brand Ambassadors

How to Tap Into Your Dedicated Community To Create Instantaneous Brand Ambassadors

Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.

Jeanette Gibson, VP of Customer Experience & Community at Hootsuite, shares how Hootsuite embraces customers by engaging them everyday. By reflecting values throughout the community, Hootsuite has built an Ambassador Program of more than 800 individuals who advocate the Hootsuite brand both online and off.

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Tyler Becker

Director of Content, Crowdcentric


Tyler is the Director of Content at Crowdcentric. Previously, he studied and worked in sports, entertainment, and events, and assisted with the social media and marketing efforts for Six Flags, the National Hockey League, the NYC Marathon, and New York University. Tyler has an affinity for sports, craft beer, podcasts, dog parks, and travel.

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