Cord Cutters Rejoice: YouTube Exec Says Digital Video Will Outpace TV in 2020


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Social Media Week

Cord-cutting is definitely accelerating, a record 600,000 Americans dropped pay-TV service to rely on streaming video instead, in Q2 last year. Younger people already watch more streaming video than regular TV, it was noted. This article was originally published on Hexus.

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YouTube Chief Business Officer Robert Kyncl made a speech at CES 2016 about the future of TV and YouTube. Kyncl claimed that traditional TV dominance will end by 2020 with the majority of people watching digital video from that time onwards. The former Netflix executive also announced high dynamic range (HDR) support would be debuting on YouTube soon.

Digital video will overtake television to become the single largest way people spend their free time before the end of this decade,” said YouTube’s Kyncl. Backing up his forecast he reminded listeners that four years ago he had predicted that by the year 2020, 90 per cent of all Internet traffic would be video traffic, now that date is projected to be 2019.

Also four years ago he predicted that 75 per cent of all video content would be transmitted via the Internet instead of old-fashioned television by 2020 – this year he ‘doubled down’ on that prediction. Current trends make it look like his prediction is rather optimistic but Kyncl claims the trend will be exponential rather than linear.

Looking back at 2015, and some of YouTube’s highest earning creators, the last 12 months was an exciting year for YouTube. If you’re familiar with the best of the best in the YouTube community, you might be able to recognize some of the very, very talented creators that participated in this year’s YouTube Rewind video. The video is titled “Now Watch Me 2015” and has 83+ million views.

Image Credit: Entrepreneur



Tyler Becker

Director of Content, Social Media Week

TylerJBecker

Tyler is the Director of Content at Crowdcentric and Social Media Week. He writes about digital media, entertainment, emerging tech, Internet silly-billies, mobile apps, and more. Oh, and he likes craft beer, travel, and podcasts.



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