Author Archive
Making Your Event Unique
Are you submitting an event to take part during Social Media Week this February in one of our 13 locations around the world? Consider the following for some thoughts on how to make your event sing and rise above the crowd during the week.
Let me cut to the chase–in a sea of awesome SMW content, there’s one sure-fire way to make your event rise the top, and that’s to innovate the form of the event beyond the basic panel format.
To wit: in 2012, there were over 1200 events that took part during Social Media Week, and the vast majority of them were panel sessions. There’s no doubt that the panel format has been battle-tested and does work, but it’s also sort of the lowest common denominator and asks the least planning and preparation of its participants. For more on this topic, see the following inspired post by Toby Daniels last summer outlining how and why it’s good to think beyond the panel.
Here are a few examples of events from the past that worked well that did a little to go beyond the panel format:
UNEXPECTED VENUES
Here’s a global example, and one of my favorite Social Media Week ideas yet, this event in SMW Rome last February really shows how a smart idea can pick up steam and carry a freight train’s worth of impact when executed well and by the right folks (pardon the puns).
“Journey to the Center of the Net”, organized by Augmendy, SMW city partners for both Rome and Milan,took the idea of a pre-SMW kickoff event and put it rails. Many SMW cities host pre-week launch events as press conferences, lunches or virtual events, but Augmendy had the ingenious idea to go above and beyond all of that with a cross-country blast that managed to combine all of the above plus networking, high-speed travel and multiple SMW city connectivity.
How did it all happen? For ”Journey to the Center of the Net”, the Augmendy team worked with SMW Rome sponsor Ferrovie Dello Stato, aka the Italian Rail, to commandeer a high speed train heading from Milan to Rome for an SMW journey like no other. This event pulled in leaders and luminaries from the Italian tech, media and press and invited them to take the three hour trip across SMW cities to connect and learn more about social media “in Italia”. This event featured an immersive cultural speed dating experience where attendees rotated on 10 minute shifts of meeting face-to-face with other train attendees. The event then wrapped with a press conference at the Central Station, where SMW Rome held court throughout the week.
PANEL NOT PANEL
Facebook-building brand KickApps organized an energetic session in New York last February at JWT for the Advertising & Marketing Hub called “Social Strategy Cage Match: Offense vs. Defense” that focused on social strategies taken by brands. The conversation saw an array of agency leaders split into two different teams and were given a series of scenarios where each team had to come up with an “offensive” (proactive) or defensive strategy. By utilizing this unique format, it turned what would have been an interesting panel into an awesome and exciting event that both shared ideas and gave a window into the thinking processes of some of the world’s pre-eminent agency experts.
MAKING LEARNING INTEGRATIVE
Enabling audience participation in learning is another way to create significant and memorable event experiences. One such example was an event organized by IDEO in February 2010 called “Humanizing Social Media” that sought to explain the framework of the social web functions by integrating attendees into the event itself.
IDEO’s invited guests into their office and created an event posing the following question: as people grapple for meaning in an increasingly connected world, how can we bring the “human” back into social media? By creating an environment that asked attendees to wander around, interact with, and interrogate each other, it played with the idea of social connection in its most basic, human form, yet still within the context of today’s methods of communication. Like few other event experiences, everyone came away with the feeling that they’d learned and had fun in ways non-standard to the events they typically attend.
So what can your brand do to take part in Social Media Week this February? Brainstorm and think big! If you know already, go here to submit your event or get involved.
Nokia: Creating Goodwill, Connecting People Globally & Having Fun
Leading off today is the first of a few posts that recap some of the contributions of the major partners of Social Media Week September 2011. Today’s focus is on Social Media Week Global Headline Sponsor Nokia, who helped power the conference globally and across many of our markets.
Working with Nokia we collectively agreed that their participation in Social Media Week needed to focus on creating goodwill, providing value for our attendees and on making the experience better, richer and more fun. This video is a really tremendous example of how this was achieved:
#NOKIACONNECTS RANDOM ACTS OF KINDNESS
Through its “Random Acts of Kindness” efforts, Nokia was able to provide some very cool incentives for attendees across six of the SMW cities, from phones to get-well kits to customized drawings of user tweets.
Possibly most cool of these all was the Nokia Gift Machine in Glasgow–featured here on Engadget–that dispensed all kinds of goodies (including N8 phones!) to people who checked-in to the machine via Foursquare.
Awesome as the Random Acts of Kindness were, Nokia also contributed to the conference in three additionally significant ways:
- SMW RealTime: Powered by#NokiaConnects and focused on bringing people together around the world
- Social Media Week Live: Making SMW content available globally for as many people as possible
- SMW Local: Participation in the content and conversation in multiple cities throughout the week
SMW REALTIME APP
Perhaps the most significant of these efforts was Nokia’s collaboration with Social Media Week on the development of the SMW RealTime app (at socialmediaweek.org/realtime) that powered the conference, providing attendees with a way to track their schedule, follow specific sessions, discover new events and follow the real-time conversation of other participants in all 12 cities and around the globe–72,000 tweets and 6,000 Foursquare check-ins worldwide. The app also provided a great way for event organizers in all 12 cities to project real-time data about their event on large screens in both a global and local view.
SOCIAL MEDIA WEEK LIVE
Additionally, Nokia made it possible for people around the world to catch SMW events that they weren’t able to attend in person by powering Social Media Week Live, the streaming platform through SMW partner Livestream.com. With over 180 SMW events streamed live and 65,000 unique streams totally 2.2 million viewer minutes, this was a significant contribution to the SMW experience this September.
SMW LOCAL
Lastly, as a truly global organization Nokia was able to contribute to content and conversation on a significant level, with involvement in nearly 20 events across six cities, including local sponsorship of the conferences in Berlin, Beirut and Milan. A sampling of some the highlights are included below–click on the event titles to watch archived videos of the sessions:
GLASGOW:
“Nokia & CNN at SMW Glasgow: Social Media and The Evolution of Breaking News”
Nokia Global Director of Digital and Social Media Craig Hepburn (@CraigHepburn) joined this discussion with Peter Bale of CNN to discuss how social media has impacted Nokia and how global brands are responding to digital trends.
CHICAGO:
“Always On, Always Connected, Always Local”
Adam Mirabella (@AdamMirabella), Global Director of Digital Marketing at Nokia, joined this panel to highlight the social conversations taking place on digital and mobile tech- and its impact on consumers and their purchases.
BERLIN:
“Keynote: Gabe Zichermann on Gamification, hosted by Nokia”
Looking at the new arena of gamification and its purpose in fund-raising, enjoyment enhancement and location-based services. Hosted by Nokia, this session brought in Gabe Zichermann of the Gamification Summit and Workshops with Wooga’s Sina Kamala Kaufmann and Willempje Vrins.
“Location and Social Space, hosted by Nokia”
Sylvain Grande of Nokia Maps and Digital Marketing Manager Alex Oberberg (@AlexOberberg) reviewed location-based services, using Nokia’s Checkin Reward Campaign as a case study.
LOS ANGELES:
“The Mobile Marketing Revolution- Gimmick or Here to Stay?”
Global Director of Digital Marketing of Nokia, Adam Mirabella participated in this panel covering mobile marketing. From QR codes to ROI, this session presented examples that have worked and lessons that the community can learn from. You can follow Adam on Twitter at @AdamMirabella.
MILAN
“Hunt the Icons”, a scavenger hunt sponsored by Nokia
A treasure hunt in the center of Milan during the final day of the festival, where teams were given a Nokia N8 and had to interpret the clues scattered throughout Facebook, Twitter and Foursquare, reach different goals and to check in before the others to win a Nokia 500 phone.
BEIRUT
“When Nokia Engages with the Audience: Success Stories”
Creative firm 1000Heads joined Tania Retief, Social Media Communications Manager at Nokia, and Nokia’s Digital Marketing Manager, Antoine Naaman (@_Ant1_), to highlight some of their favorite consumer collaboration stories and how they involve you, the customer, in the process.
I am really happy to make this happen in Berlin: so far, one of my best professional experiences at Nokia. Pino Bonetti, Ovi by Nokia Blog Editor in Chief
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As you can see, Nokia’s contributions to the week–from apps, to ideas, to just helping people–were huge and went a long way toward making the week the success that it was. We leave you with this video from Irkafirka, who worked with Nokia to contribute random acts of kindness by illustrating user tweets for them.
#SMW11 Euro Tour Day 3 Recap: Berlin, Pt 2
Day 3 of my #SMW11 Euro tour continued, I am pleased to say, in the same place it began yesterday, Berlin. After two straight days of 8am flights, it was nice to spend a night in a city without having to plan for a leave the next morning.
Today’s main hub of events were taking place in the Aufbau Haus Event Hub in Moritzplatz and full slate of activity had been planned similarly to the events of Tuesday at Festsaal Kreuzberg.
Another great space, the Aufbau Haus Hub was setup to offer a mixture of event space and public space, with a bar and plenty of space for attendees to mingle when not watching the many events taking place throughout the day.
One particularly awesome fact was that many structures there, including the event stage and the bar had been constructed entirely out of beer case boxes—we at Social Media Week love these kinds of innovative green uses and the amazing part was that upon looking at the stage you’d never even notice.
SMW Berlin City Partner Joel Dullroy does behind-the-scenes planning with beer boxes behind
After arriving at the venue, I met up with Andreas Ullmann of Tigerlogic for lunch nearby. Tigerlogic are the makers of SMW Global Technology Partner Postano and we met to say hello, discuss Postano and discuss tech in Germany.
Following lunch Andreas and I went into the event area to check out some of the events. Like the previous day’s programming at the Festsaal, Wednesday’s event offered a mix of English and German language programming, often within the same session depending on the speaker or content.
The first event we caught was one related to a topic I’d discussed with many people over the course of the week, the importance of an online social profile vs. a traditional resume/CV.
A few sessions followed, including a session with Facebook’s German lawyer Kerstin Ebock, which got heated during the question and answer section as queries related to privacy began to be debated. Given that Germany has currently disallowed the Facebook Like button, this session was understandably exciting.
These events all led up to what was probably the highest profile event of the night, Social Media Strategy and the Future, hosted by MTV Networks, which featured panelists from MTV, Nokia, WWF Germany, the German Green Party and more. It was an excellent session that ran the gamut in discussing how organizations in every industry needed to embrace social strategies and how they might look to other fields for advice.
Overall it was a great day and I went to sleep that night not looking forward to having to get up for a 7 am flight to Milan and leave Berlin. But then, onward and upward!
#SMW11 Euro Tour Day 2 Recap: Berlin, Pt 1
Panelists at Festsaal Kreuzberg in Berlin
Ich liebe Deutschland! Ich liebe #SMWBerlin!
After a memorable and successful Social Media Week beginning in Glasgow, I wasn’t sure what Berlin would have in store for me, but having been there a number of times I had an idea what to expect. Nonetheless I was sad to leave Glasgow after a mere 24 hours there—the city had earned my heart and the SMW Glasgow program had been memorable and impressive.
DAY 2:
Alas, the show must go on and so at 7am on Tuesday I jumped into another cab for Glasgow airport to find out what Berlin had in store for me. After enduring the standard EasyJet hassles (note: they are VERY serious about the one item of hand luggage rule), I got to Berlin safely. I left Schoenefeld Airport and boarded a train for the neighborhood of Kreuzberg, site of both the day’s Main Event as well as the awesome flat I’d been given to use by SMW Berlin partner 9Flats.com. I had more work to do and I thought I’d head to the flat to do it before heading over to the day’s venue, Festsaal Kreuzberg. Of course, my plans were foiled when I missed my transfer and instead got off in Friedrichshain. At this point a revelatory thought also occurred to me: given that I wasn’t staying in a hotel but instead a flat, how exactly would I be able to get in? Hmm.
It was a good thing I thought of this before heading to the apartment because, well, I wouldn’t have gotten in. A quick review of my 9Flats.com account told me that I had in fact needed to arrange a time with the owner ahead of time to pick the key up. Whoops. The one potential drawback to the flat-sharing experience.
My 9Flats room in Kreuzberg
After some back and forth and confusion, I finally sorted out a meeting time with the owner later on that night and headed on my way to Festsaal Kreuzberg, site of the day’s main event.
One of the things I love about Social Media Week is the way that each city and each city partner is able to put their own stamp on a conference: the plan for the day involved seven consecutive hours of programming in the space, which involved a music venue style theatre and courtyard with bar. Now, if you asked me to put together an SMW program, I would probably not consider putting seven straight hours together, but impressively the SMW Berlin team had created a balanced and well-thought out program of interwoven panels, presentations and talks, ranging from 90 minutes down to 5 minutes.
Titled “Everything is Amazing and Nobody is Happy”—taken from a quote by American comedian Louis CK—the evening and everything about it, from the conversations, to the venue, to the attendees, was totally awesome. Among the highlights included a presentation by Sam Burke (@samuelCNN) of CNN on social tv engagement around the world and “Kreative und Social Web”, featuring Yousef Hammoudah (@yokomono) of MTV Networks and others from the creative industry discussing social media’s role in the growing and promotion of creative material.
I also loved the fact that the events flowed in and out between German and English, sometimes within the same event. Again, this is another distinctive piece of local SMW flavor, as Berlin is uniquely positioned in the world with a significant portion of bilingual professionals. There was even a point when a speaker said, “OK, so the following session will start in Deutsch [German]” and then proceeded to speak unthinkingly in English before realizing. The crowd laughed and smiled. And everyone learned and no one had a bad time.
Announcing Tigerlogic’s Postano Integration Into Social Media Week Platform
Yesterday we posted an interview with Cliff Torng, head of marketing for Tigerlogic, makers of Social Media Week Technology Partner Postano, talking at length about what Postano is and how it can benefit brands and organizations of all shapes and sizes.
Today we’re happy to announce that Postano has now been integrated into the Social Media Week platform to feature “all things social,” with global and local Postano pages set up to help share the social conversations taking place around many of the brands and organizations and speakers participating in Social Media Week around the world.
As the Social Media Week Technology Partner, Postano responsible for aggregating and integrating all the social media content generated by the events, selected sponsors and speakers during the week into their web site. Postano updates the content in real-time, and displays it in an attractive newspaper/magazine format. This represents the first time this type of platform has been used to support an industry event of this nature.
You can see Postanos in action anywhere you see the following button on SMW pages–go to socialmediaweek.org/postano to jump into these conversations and find out what our partners are up to.
We’re very excited about this collaboration and encourage you to check it out and learn more!
#SMW11 Euro Tour Day 1 Recap: #SMWGlasgow
Social Media Week Director Ben Scheim is roadtripping this week during SMW 19-23 Sept 2011, doing a European tour of SMWs in Glasgow, Berlin and Milan. Follow his travels on this blog and via his twitter@slangeditorial.
As I outlined in my initial post on Monday, this is a pretty awesome week for Social Media Week and an even more awesome week for me, as I am traveling around Europe experiencing all that our three Social Media Week cities have to offer. So far, it’s been fantastic.
The week started with Day 1 of #SMWGlasgow, where our partners Twintangibles and New Media Corp have done a completely bang-up job of pulling together the community and making something special.
Here was my agenda for the day:
#SMW11 EURO ROADTRIP, MONDAY
- 7am, flight from London to GLASGOW
- 9am-1pm at Skypark for SMW Glasgow Opening with Talk By Peace One Day’s Jeremy Gilley, and CNN/Nokia Conversation on the Role of Social Media in Breaking News
- 1pm Nokia Gift Machine unveiling
- 1-3pm, Lunch with Nokia and CNN
- 3-5pm, Meetings
- 6pm-10pm at Skypark for Welcome by Fiona Hyslop, Scottish Cabinet Secretary for Culture and External Affairs, BBC event and Psychology of Social event with Craig Hepburn of Nokia
- 10pm-onward, Drinks with new #SMWGlasgow friends!
My flight touched down in Glasgow around 8:30am and I was met at the airport by morning keynote speaker Jeremy Gilley of Peace One Day and Elizabeth Mitchell of Nokia, who’s been instrumental in helping to bring the Peace One Day events together. We grabbed a cab from the airport and headed off to Skypark, where much of Monday’s #SMWGlasgow activity would be taking place.
We arrived at Skypark and the SMW Glasgow team and I gave a welcome to the crowd, touching on what was to come for the week both locally and globally. Then, the real events began as Jeremy took the stage.
Jeremy is perhaps one of the most passionate and engaging speakers I have ever before encountered, and his talk on the need for a global Peace Day and his goal toward a cessation of violence on September 21, 2012. It was an awesome talk and the crowd loved it and it was a great way to kickoff #SMW11. See video footage from his event here.
Following Jeremy’s talk was a panel on the evolution of breaking news featuring Peter Bale of CNN International and Craig Hepburn, Nokia’s global head of digital and social media and moderated by SMW Glasgow city partner Arvind Salwan of New Media Corp.
The conversation touched on the role that social and mobile platforms have played in influencing and changing the way that news is discovered, sourced, collected and shared around the world in profound ways–and, as Craig said, those “who are not part of the new conversations are being left behind.”
Peter discussed at length how CNN has expanded into citizen journalism with its iReport program and how it has enabled over 750,000 people around the world to help CNN tell a better story about what it is happening today. And of course, iReport is a partner of Social Media Week this September, so make sure to check out the SMW-specific iReport assignment here.
After the News talk concluded, Riccardo Webb of 1000 Heads, Nokia’s creative word-of-mouth agency, came on stage to explain the unveiling of an awesome #NokiaConnects project in Glasgow during SMW–the Nokia Gift Machine (pictured above). By using Foursquare to “check-in” to the machine, guests were able to collect prizes, which ranged from candy to, ahem, high-end Nokia phones (yes, seriously). A truly awesome idea, and more details on this to come specifically later this week.
It was lunchtime now and so some folks from Nokia and CNN and I decided to get a bit to eat. With Craig as a native Glaswegian, we want to an old favorite spot of his in town and then stopped by to visit his brother at a local establishment in town, where we were treated to some local flavor in the form of “flair” by a local barkeep. See the footage below I captured with my Nokia E7 phone:
After lunch we returned back to Skypark, where I took some meetings with folks I’d met and waited for the evenings sessions to begin.
The evening sessions then began with a welcome from Fiona Hyslop, Scottish Cabinet Secretary for Culture and External Affairs, followed by a BBC event featuring presentations by three BBC leaders in tech and social and then concluded with the Psychology of Social event also featuring Craig Hepburn of Nokia. Each session was fantastic and it was great to hear that Glasgow is looking ahead and hoping to embrace the new opportunities that can be found in social exploration.
Finally, we ended a very long day by rounding up a crew of speakers and folks from Nokia and 1000 Heads and heading to local establishments for local fare, including a stop at the amazing pub-in-a-church More and More, where I sampled some of the finest Glaswegian drinks I’ve ever imagined.
I then headed home and concluded a very long and awesome day by … getting online and doing work.
How was YOUR first day of SMW?
“My #SMW11 Euro Roadtrip,” by Ben Scheim, SMW Global Director
#SMW11 kicks off in Glasgow with the CNN/Nokia conversation on the role of social media in breaking news
Social Media Week Director Ben Scheim is roadtripping this week during SMW 19-23 Sept 2011, doing a European tour of SMWs in Glasgow, Berlin and Milan. Follow his travels on this blog and via his twitter @slangeditorial.
As some of you may know, I’m a director of Social Media Week and head of partnerships for Crowdcentric, the company that owns Social Media Week globally. Part of my remit entails serving as global liason with the many great Social Media Week city partners around the world to help them coordinate and execute the best SMWs that they can.
The saddest part of Social Media Week, for me, has therefore always been the fact that I spend months speaking with these folks to help develop and shape awesome programs around the world but when The Week finally comes, I can’t possibly be in everywhere at once to see each city’s efforts come to fruition–especially in February when the New York conference takes place and our global team at Crowdcentric needs to be there.
This September we at Crowdcentric aim to try our best to overcome that, with Social Media Week Executive Director Toby Daniels (@tobyd) hitting SMWs in Los Angeles and Chicago and I have planned a sort of crazy four city tour of our three Social Media Week cities in Western Europe: Glasgow, Berlin and Milan (after flying into and out of London): hence The SMW Euro Roadtrip.
I know of one other person–Bonin Bough, global director of digital at PepsiCo–who’s hit three SMW cities before, but I hope to at least provide the most documentation of such a trip. My sort of preposterous itinerary is posted below where you’ll be able to see for yourself, and I’ll be using an awesome Nokia E7 phone (provided by our global headline sponsor Nokia) to capture as many photos and videos of my travels as I can.
MY #SMW11 EURO ROADTRIP ITINERARY
Check out the official SMW September 2011 schedule to learn more
Monday:
- 7am, flight from London to GLASGOW
- 9am-1pm at Skypark for SMW Glasgow Opening with Talk By Peace One Day’s Jeremy Gilley, and CNN/Nokia Conversation on the Role of Social Media in Breaking News
- 1pm Nokia Gift Machine unveiling (this is AWESOME–more on it soon!)
- 1-3pm, Hit the streets of Glasgow with Nokia passing out “gift balloons”
- 3-5pm, Break for TBD meetings and maybe some food
- 6pm-10pm at Skypark for Welcome by Fiona Hyslop, Scottish Cabinet Secretary for Culture and External Affairs, BBC event and Psychology of Social event with Craig Hepburn of Nokia
- 10pm-onward, Drinks with new #SMWGlasgow friends! (in the event i’m able to stave off exhaustion)
Tuesday:
- 8am flight Glasgow to BERLIN, arrival at 12:30
- Noon-4pm, TBD meetings
- 4pm-11pm, SMW Berlin Main Event (including Nokia and CNN sessions) at Festhalle Kreuzberg
Wednesday (Berlin):
Thursday:
- 8am flight Berlin to MILAN, arrival at 10am
- Noon, Aperitivo Social
- 1:30pm, Lunch
- 2:30pm, Evento Advisor – Urban Screen, Media Architecture e la Media City” with Oliver Schuerer (HQ)
- 4pm, Mind The Bridge Boot Camp Open Forum (Mediateca)
- 6:30pm Blogger@Ford (Science & Technology Museum) & Museum Tour
- 8:00pm Aperitivo Corto (HQ)
- 9:30pm, TBD Dinner
Friday:
- 10:00am, Digital Breakfast (HQ)
- 10:30am, Semaforo Verde (HQ): Ford event in streaming
- 11.30am, visit to HUB Ford & HQ
- Noon, Lunch
- 1-4pm, Nokia Contest :
- 5:30pm, Let Me Go War Contest
- 7:00pm Back to Nokia Contest
- 9:0opm Final Party
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Ok, there it is–look out for more updates from me as the week progresses!
What Is An iReporter? CNN Explains iReport And Social Media Week
As part of Social Media Week’s new partnership with CNN iReport and the co-branded iReport assignment they’ve created together at cnnireport.com/smw, CNN has provided the following overview for the Social Media Week community to guide them on how they can participate in this exciting initiative.
CNN iReport is an invitation.
We want everyone to have the opportunity to be a part of CNN’s coverage of the stories that matter to them.
iReporters are often the first people on the scene after hurricanes, fires, earthquakes and other breaking news situations. They also offer a unique perspective because they’re not just reporting on the story, they’re living it. Those personal stories add depth and emotion to CNN’s storytelling.
CNN covered the deaths of 38 U.S. and Afghan troops in a Chinook crash last month, but it was 10-year-old Braydon Nichols’ iReport about his father – the chopper’s pilot – that showed what was lost that afternoon.
But breaking news is only part of our mission. We work with producers all over CNN, so your vacation photos, opinions on the presidential race or a new smart phone, and your review of the latest Hollywood blockbuster could be a part of a CNN story.
A handwriting sample, a self-portrait and a picture of a dinner might not seem newsworthy, but when you combine them with statistics from the U.S. Census Bureau and other data you get a pretty interesting view of America.
The world is filled with fascinating people, doing fascinating things and many of them have no idea that CNN might be interested in their stories.
That’s why we ask.
We hope you’ll share the stories that matter to you during Social Media Week at the SMW Assignment Page at cnnireport.com/smw today and in the weeks to come. Consider it an invitation, for you to participate and for you to share.
How Do I iReport?
Becoming an iReporter to submit your Social Media Week related stories (or otherwise) is easy! Just follow a few simple steps and you’ll be iReporting in no time:
- Go to the SMW-iReport Assignment page at cnnireport.com/smw
- Click the Share Your Story button
- Login or Create an iReport account (it’s free!)
- Upload your video, text or photo
And that’s it! For advice on taking a good story and making it great, check out the iReport Toolkit here.
We look forward to seeing what you’ve got to share!
MWW Confirmed As Global Communications Partner For September 2011 Social Media Week
We’re pleased to share some very exciting news that today we have confirmed that MWW Group will serve as our global communications partner for Social Media Week’s September 2011 global conference.
MWW will work with us to provide Social Media Week with strategic communications counsel and support, and to raise and expand awareness of Social Media Week. MWW’s communications support will involve traditional media relations, media tours, leadership exposure, and social media tracking and engagement.
“[Social Media Week is] looking in general for thought leaders from the industry, and that’s something we can make available to our clients,” said Jared Hendler, EVP and global director of digital and creative services at MWW.
Additionally, Michael Kempner, president and CEO of MWW group will serve as a strategic advisor to Social Media Week, and has been appointed to our global advisory board.
Read the full PR Week announcement more on this exciting announcement here.
