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Di Gallo is the Director, Social Media Partnerships and Properties at Rogers and a contributor to the Social Media Week Global Editorial Team based in Canada. The opinions expressed here are her own. Follow her on twitter @digallo. Find out where else she exists on the world wide web at about.me/digallo. How users consume and…

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Impulse buying is more common than consumers will ever admit to. How many times do you set out with a list of items to purchase only to come home with items you never intended to pick up and regret doing so later? A new online fashion community, Bib & Tuck, has been launched to address…

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  Happy New Year! Everyday Santas were sure busy handing out gift cards this holiday season. According to reports, approximately 64% of consumers prefer to give them and why not? It is a convenient way to satisfy friends, family and colleagues. They can choose what they want, when they want. Lucky me. An assortment of…

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Fancy, a Pinterst rival? I think so. What is it? A social discovery site allowing users to find great and interesting things and organize them into categories to share with others. In their words: “Fancy is part store, blog, magazine and wishlist. It’s a place to discover great stuff, to curate a collection of things…

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Social media provides brands with an opportunity to reach and interact with existing customers and followers. Learning who they are, where they hang out and what they want becomes a crucial component when developing and executing social media campaigns. When these initiatives / campaigns by brands are deployed correctly it can result in remarkable successes…

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… is possible. Pinterest, the social network that describes itself as a virtual pinboard to organize and share the things your love, has definitely come a long way since its launch back in March 2010. The future was still unknown for the then new social network entrant. A lot has changed since then. Fast forward…

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If this music social network sounds familiar, it should. Loudlee launched in beta back in February. So, why am I choosing to write about it month later? Well, simply because I haven’t had the chance to fully explore the network until now… and I am glad I did, as a lot of my favourite music…

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There’s nothing like a perfectly roasted cup of coffee to get your morning started. It seems that every Christmas I receive at least one gift card from friends or family. While many would consider gift cards to be impersonal, a lazy man’s gift, or something a procrastinator would default to, I don’t mind receiving them,…

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A recent study by Nielsen – the State of the Media: The Social Media Report (Q3 2011) – is a revealing snapshot of the current social media landscape and audience in the U.S. The results reinforce the growing popularity of social media as a way to connect people with brands and ultimately the influence social…

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Fashion is personal and something we often share with friends. As someone who loves fashion and has a passion for mobile apps and social media, it only made sense that this post be about fashion and style apps. Below is a list of some of the free apps any fashion-conscious person should have on their…

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