Author Archive
In June, I left New York for Washington, D.C. It’s no secret: New York is bursting with opportunity, especially for those of us who work in media. I knew what I was leaving behind in the Big Apple—a growing ecosystem for media and story innovation, areas where I’ve focused energy for the last few years….
David Bakke helps manage social media campaigns for the online resource, Money Crashers, and writes about personal finance topics like small business, investing, money management, and more. Do you take your social media efforts seriously? Seriously enough? Almost 100% of small businesses use Facebook and nearly 75% are on Twitter. But not all of these…
This is a guest post from our friends at Breathe Repeat and first appeared on our SMW NYC blog. You’ve been working your ass off, and now you’re heading into Social Media Week. It doesn’t look like you’re going to be getting any R and R anytime soon. Instead of heading out to Jack’s for…
These days, colleges competing for the best students don’t just rely on boring brochures, emails, and their school websites. A study published in The Journal of College Admission evaluated the top 100 colleges and universities (as ranked by U.S. News & World Report). According to the study, these schools use an average of 3.7 social…
We have a bad experience. We get frustrated with a company and what do we do? We turn to Twitter or Facebook. We vent. We complain. We share our feedback hoping for resolution. But does it help? A recent research project led by a CRM analyst put some of the world’s leading brands to the…
How To Become a SMW Top 10
This is a guest post from She’s the First volunteer Andrea Bartz. Last February, the non-profit She’s the First (STF) had the opportunity to host an event for Social Media Week New York, in the official Social Good hub. STF, a social media-loving organization that funds girls’ educations in the developing world, started with all of…
Your Flowing Data: Using Twitter To Track Your Life
This is a guest post by Kate Willer. There are an estimated 517 million Twitter accounts as of 1 July 2012 (with 140 million being active), with numerous online businesses seeing it as a golden opportunity to increase revenue and visibility. However, Twitter is still ostensibly a network for socialising with neat tools and apps…
This is a guest post by Mark Simpson. According to HubSpot, 93% of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. Many blame their low conversion rates on Facebook: “Facebook ads don’t work.” “I have a ton of…
This is a guest post from HotelClub by Ally Biring. If you’ve ever wanted to become a travel writer, you’ve probably wondered about the tools and resources the pros use to make their jobs possible. The trade secrets of those who successfully turn international adventures into paychecks are an enticing mystery. Does the key lie…
Is There a Tug-o-War Between Mainstream and Social Media?
This is a reposting of Asha Phillips’ article on Storyful. What happens when the creators, contributors, collaborators and curators of the online world meet in the physical world? Social Media Week (SMW) hopes to find out when it kicks off this month in 13 cities around the world, including Hong Kong, Barcelona, Berlin, Bogota, Sao Paulo…