Author Archive
When it comes to designing social experiences, one must take into account many factors – most importantly your consumer. Who are they? What are they doing? And, critical to this post, where are they? We have the opportunity to work with some of the largest brands in the world, and, as Uncle Ben almost said,…
Now that we’ve had some time to absorb the changes in the space during Q3, let’s take a look back at the big announcements, compare the new landscape to the changes from the second quarter, and project what will have the most impact for Q4 of 2011. In a sentence, Facebook’s f8 developer conference contained more…
At Dachis Group, we have a framework for developing branded experiences that are social by design, and we leverage it every single time we concept one of our programs. To quickly summarize the process:
The launch of the Social Business Index (SBI) was exciting enough last week; add in my first ever Austin City Limits, and you have a giant ball of awesome in a seven-day span. The fact that they occurred in the same week aren’t the only things that these two events have in common, though. I…
While the majority of notable first quarter 2011 changes in the social space originated from Facebook – from the launch of Facebook Deals and Questions to the shift from FBML to iFrame – this past quarter’s shifts were more balanced across the landscape, and as the months progressed from Spring to Summer, the changes got…
There are some massive brand presences on Facebook, especially in the CPG snack category. People love connecting with their favorite brands on Facebook, and snack foods can be some of the nearest and dearest to our hearts. Therefore, brands need to make sure that their fans love interacting with our Page as much as they…
To read Top 20 Snack Brands pt 1 Click here! There are some massive brand presences on Facebook, especially in the CPG snack category. People love connecting with their favorite brands on Facebook, and snack foods can be some of the nearest and dearest to our hearts. Therefore, brands need to make sure that their…
With the April 25th roll-out of updated Group features, the largest was that of the Send button, which now allows you to share content from across the web with specific groups of people. The Send social object is an evolution in sharing and the social web in that it’s extremely flexible. In the past, you…
We’ve taken a look at how brands are using YouTube for Customer Service, and this week we’ll analyze how the best are helping their consumers on the Facebook Wall. More so than the other social channels, Facebook is most susceptible to damaging comments from non-fans, fans, and former fans. On Twitter, inflammatory or disparaging comments made by users aren’t visible to…
by, Jed Singer As they say, a picture is worth a thousand tweets; therefore, videos are exponentially more effective in conveying your message. Videos are more engaging; videos offer more context; videos are highly shareable/viral (e.g. “you have to see this clip of the cat falling off the sofa!” etc.). That said, how do brands…