Q&A Interview with Alexander Kolpin of beBerlin

Author Archive

Q&A Interview with Alexander Kolpin of beBerlin

Tuesday, February 2nd, 2010

Alexander Koelpin is the Head of Business Unit Media, ICT & Creative Industries. For the past six years, Mr. Koelpin has led a team of consultants at Berlin Partner (the business development agency for the city of Berlin) that oversees the media, ICT and creative industries sector (including film, TV, radio, IT, web, software/hardware, telecom, print, design/fashion, etc.)

[Social Media Week]: Why is Social Media Week a significant event for the City of Berlin?

[Alexander Kolpin]: Social Media is one of the hottest topics worldwide and Berlin one of the most dynamic cities, it is a natural fit. It is also an international phenomenon and as such the connection to other vibrant cities like NY, San Francisco, London and others is a logical step. We are keen on being an attractive hotspot for new creative companies and international talent, who can find here the freedom and creative atmosphere to try out new ideas. The Social Media Week provides an opportunity to showcase that to the public, first and foremost to the early adopters of social media tools as well.

[SMW]: How does the City of Berlin currently utilize social platforms? Are citizens of Berlin clamoring for even more interaction with the city via social media?

[AK]: Berlin does encourage Social Media usage in many ways and platforms. Some examples: Berlins marketing and economic development agency Berlin Partner uses Twitter as does Berlin’s international marketing campaign “be Berlin”. There are more then 110.000 fans of Berlin in Facebook (more than London, which has 3 times as many inhabitants as Berlin) – this group is managed by Berlin as well. The city’s website Berlin.de is being continuously developed and of course there are more and more projects as the use of social media spreads among the people.

[SMW]: In your opinion, what is the biggest misconception about social media?

[AK]: The biggest misconception is that Social Media is mainly for teenagers or geeks, whereas a surprisingly high percentage of the users are well- educated people of a wide age- bracket who have an interest in participating in the city’s decision making processes, in cultural and political project and thus are opinion leaders and and social media is great way to connect with these people.

[SMW]: If you could only follow one person on Twitter, who would it be and why?

[AK]: If we could follow only one account it would be and is @TechCrunch, all the news of the digital world in a concise and entertaining format, always fast, not too serious and on to the point.

[SMW]: What’s one mistake beginners often make when entering social spaces, and how can it be remedied?

[AK]: Beginners often send out: they want to participate and join the choir of all the voices in the web. Our advice, and we follow it ourselves too, is to listen first. Listen to what others are saying, watch what they are doing and find your own unique way of dealing with the new possibilities of social media. It takes a lot of effort to listen, but the results are worth it, it usually pays off to think twice before hitting the “send” button. The second mistake some beginners make is to not change their thinking, sometimes they use the old concepts in the new world. This can cause difficulties since it needs time to get used to the new environment in Social Media, which is very fast, honest (sometimes brutally so), open and does work work very much two ways. It is not possible to control this kind of “medium”, to give up control is the risk which must be taken, but to earn credibility is the great possible reward.

Tags: beberlin, Berlin, smwberlin, smwbln
Posted in Interviews

Q&A with Ingrid Walther of Berlin’s Project Future Initiative

Monday, February 1st, 2010

Ingrid Walther is a member of the Berlin Senate Department for Economics, Technology and Women’s Issues. Specifically, she serves as Head of Division Communication, Media & Creative Industries for the Project Future (Projekt Zukunft) Initiative.

[Social Media Week]: Why is Social Media Week a significant event for the City of Berlin?

[Ingrid Walther]: Social media has quickly evolved an important factor in the Internet world and represents exciting new potential for Berlin’s creative economy. Many enterprises and start-ups here are working in Web 2.0-related fields. The Berlin Senate Initiative “Projekt Zukunft” (Project Future) is very happy to support Social Media Week in Berlin.

[SMW]: How does the City of Berlin currently utilize social platforms? Are citizens of Berlin clamoring for even more interaction with the city via social media?

[IW]: The city’s current image campaign, beBerlin, makes extensive use of social media to garner public involvement. Berlin holds a lot of creative potential connected to social platforms: Among others, Twinity, a representation of our metropolis in the virtual world; the social bookmarking tool Mister Wong; and StudiVZ, Facebook’s biggest competition in Germany. Since so many of Berlin’s citizens are active members of the social media crowd, even deeper connections will build in time.

[SMW]: In your opinion, what are the biggest misconceptions about social media?

[IW]: First, that it can be controlled. Second, that social media mechanisms like crowd sourcing and availability automatically improve the standard of information. Last, but not least: That social media will, in time, completely replace all other, “traditional” forms of communication.

[SMW]: If you could only follow one person on Twitter, who would it be and why?

[IW]: Barack Obama because his presidential campaign has shown the power of social media in the government-to-people concept. It would be interesting to follow his thoughts and actions to see if he further manages to convince people of his political agenda.

[SMW]: What’s one mistake beginners often make when entering social spaces, and how can it be remedied?

[IW]: On mistake is to forget that the Internet never forgets. The obvious remedy is to choose carefully which/how much personal information you share online.

Tags: smwberlin
Posted in Interviews

How To: Scan & Share #SMW Buzz with the Collecta Widget

Friday, January 29th, 2010

Earlier this week real-time search engine Collecta debuted its Widget Builder — an easy-to-use tool that lets you aggregate conversations across blogs, microblogs and other social platforms as they happen. Given the buzz that’s building around next week’s events in six cities worldwide, we’ve created a Collecta widget so you can track and share SMW chatter in real time. To embed the Social Media Week widget on your own Web site or blog, simply click “Get Widget” below and grab the code.

Have another interesting way to follow SMW chatter? Leave a note in the comments below.

Tags: collecta, real-time, widget
Posted in News

Berlin Banter: A Look at #SMW in Germany’s Capital City

Friday, January 29th, 2010

Markus Angermeier leads social promotion efforts for SMW Berlin, spreading the word about the conference through Twitter, Facebook, SCHED* and FormSpring. When he’s not hard at work on Social Media Week projects, he’s a design professional, blogger and social web evangelist. You can follow Markus on Twitter @kosmar.

[Social Media Week]: Why is Social Media Week a significant event for the City of Berlin?

[Markus Angermeier]: As Germany’s capital, Berlin has many powerful groups that influence the public, the press and themselves. People have just started to realize the power of the Web as a means of hearing the voices of the citizen and the consumer. The Berlin media is especially taking notice – and next week will help advance the process.

It’s great to see the huge response we’ve gotten regarding our events, and the support of our city government is helping to make the week happen.

[SMW]: Which social platforms are especially hot in Berlin right now?

[MA]: Berlin has a cluster of Twitter users for sure, coming out of and partly replacing the strong blogosphere in the city. SoundCloud and jovoto also operate out of Berlin, so the city has its own unique energy.

The rise of Facebook in Germany has been slow, but you can feel it building strongly. There are also some emerging platforms to look out for, like Foursquare and Gowalla. Germans are having quite a lot of fun with formspring.me as well.

[SMW]: What is one of your predictions for social media in 2010?

[MA]: Local and mobile awareness will rise to even more prominence, driven by the iPad and next generation phones. Expect to see more of this in coffee shops, on subway trains, within political discourse and among companies – science, too, will see more collaboration from the general clouds of crowds.

Tags: #smw, Berlin
Posted in Interviews

What’s the Buzz in Brazil? We’ve Got 5 Questions for @SMWSaoPaulo

Wednesday, January 27th, 2010

MNicklas Michael Nicklas is Founder of SocialSmart Ventures and a city organizer for Social Media Week Brazil. Social Smart, based in New York and São Paulo, is focused on early stage Brazilian internet start-ups. Michael tells us that registrations for SMW São Paulo are heating up — in fact, the event is nearly sold out. You can view the conference agenda here.

[Social Media Week]: Who are your favorite social media leaders in São Paulo and Brazil right now? Who should the rest of the world pay attention to?

[Michael Nicklas]: There are many; however, if I had to pick two I would say Edson Mackeenzy, founder of VideoLog and Raquel Requero, a professor and social media theorist.

VideoLog, the leading online video service in Brazil, is building a dynamic community of content producers while providing a cutting edge platform for media distribution. Raquel is an astute observer of the social media scene in Brazil and advises Brazilian and Silicon Valley startups including Lolapps.com.

[SMW]: Which social platforms are especially hot in São Paolo right now?

[MN]: Twitter is exploding in Brazil, crossing over from the early adopter crowd to a full-blown mass medium. Brazilians currently rank second on Twitter in number of unique users globally (8.8 percent of Twitter’s user base). @Twittess, a popular Brazilian Twitter personality was just selected to be part of the upcoming Big Brother Brazil 2010.

Also hot is Migux.com, an innovative, immersive social network for children and adolescents which provides a safe, engaging experience for kids that want to be on Orkut, but are a bit too young. Growth has taken off in the last 18 months and Migux currently has over 1.75 million users in Brazil.

[SMW]: How is the social web changing the way people interact? Why is this significant?

[MN]: Given the snarled traffic in São Paulo, it is not surprising that people turn to digital communication and social media in particular to communicate and coordinate. Nowadays it is easier to reach people via a DM on Twitter than through email.

[SMW]: What is one of your predictions for social media in 2010?

[MN]: I believe 2010 will be the year where companies and brands fully embrace the need to involve and engage their customers through social media. Crowdsourcing will be a significant trend as everything from product concept to market becomes social.

[SMW]: What is one challenge social media presents? How can we overcome it?

[MN]: One of the biggest challenges stemming from the growth of social media is information overload. There are a number of Brazilian startups working on innovative tools to address this problem. MeAdiciona.com, for example, helps users aggregate and point to their multiple online digital personas.

Follow the latest from Social Media Week Brazil on Twitter @smwsaopaulo.

Tags: #smw, #smwsp, michael nicklas, socialsmart
Posted in Interviews

5 Questions for Wired.com’s John Abell

Monday, January 25th, 2010

John Abell is New York City Bureau Chief for Wired.com, where he directs coverage of business and disruptive media. John is moderating Wired’s “Future of Time & Space” event at Social Media Week in New York. You can register for the Feb. 3 panel discussion here.

[Social Media Week]: Tell us a little bit about “The Future of Time & Space.” What does 2010 hold for location-based services?

[John Abell]: It’s already clear that the mobile internet is the next “big wave,” akin to the widespread adoption of broadband and before that easy dial-up access to the Internet itself. In Smartphones especially, but in every connected device, location-aware functionality will become a commonplace requirement, because the most powerful aspect of the Internet is learning about and having access to things which are close by.

If you can never get lost, never be more than a click away from any answer, never be unsure where the nearest emergency medical care is, never lack for maps to food drink our relationship with the world will change at almost a genetic level: The elimination of common fears and the increase in confidence will free us to concentrate on the practical — which can reap benefits in any area. We may not be able to immediately tie a discovery of the cure for the common cold to ubiquitous geo-location, but someone will someday write a seminal work proving just that.

[SMW]: What’s your favorite social platform or tool to use and why?

[JA]: I’ve become a Twitter nut and honestly engage in other social networks primarily to be close to other people who are “there.” Twitter makes it possible in a very real way to whisper in a sealed room and be heard half a world away by people with whom one has no pre-arranged relationship, without any parameters, and there is nothing more powerful than that. (Editor’s note: Follow John on Twitter @JohnCAbell.)

[SMW]: In your opinion, which industries hold the most opportunity in terms capitalizing on location-based innovation?

[JA]: Industries that require a physical presence: eateries, gas stations, dry cleaners. When the Web was new we marveled at the ability to see class schedules for universities in Europe from our desks in California. But it was at least as remarkable to be able order from Pizza Hut from a few blocks away.

[SMW]: Name one brand you think is doing social media “right.” What exactly are they doing right?

[JA]: I don’t pick favorites, but it is well known that Dell has done very well with its Twitter audience a mere few years after pissing off Jeff Jarvis with its tone deaf customer service, and that Comcast was among the first to put their ear to the ground to actually solve customer problems and not just pretend to be listening and hip. Modesty, however, does not prevent me from saying that @Wired has cultivated a remarkably engaged following using a model in which a handful of senior editors rotate at the helm; each person has his or her own identity and yet collectively our brand focus is consistent.

[SMW]: What’s the biggest way social media is changing journalism?

[JA]: Journalism has always required that a journalist have relationships with non-journalists — It’s the general public which knows and has observed things, not journalists per se. So social media not only seamlessly intertwines journalists and their sources, but reveals sources that journalists would otherwise never have discovered, and creates new competition which can only improve the profession. Social media has the potential to raise the bar in a way not seen since the widespread use of the internet itself in what used to be called “Computer Assisted Reporting.” But rather than connect reporters with static facts and data, social media creates eight-lane information superhighways among people and wickedly unavoidable transparency.

Posted in Uncategorized

Pre-#SMW Q&A with Meebo CEO Seth Sternberg

Friday, January 22nd, 2010

Seth Sternberg is CEO of Meebo. Founded in 2005, Meebo enables real-time social interactions with instant messaging and group chat at meebo.com, on mobile, and on partner sites across the Web. Meebo is the Global Headline Sponsor of Social Media Week 2010.

[Social Media Week]: How did Meebo decide to get involved in Social Media Week? What are you looking forward to most?

[Seth Sternberg]: We’re thrilled with this year’s event and see 2010 as yet another big year for the social media industry. We’re excited to be a part of Social Media Week’s global effort to bring people together around the social media trends that are shaping our industry and expect some great connections to be made during the week, as well as some interesting conversations with folks who are as passionate as we are about the impact and potential of social media applications across the Web.

[SMW]: How is the social web changing the way people interact? Why is this significant?

[SS]: Social media has made a significant impact on how people interact, and how business is done on the Web. We see the examples of this everywhere. You can reduce the impact to two core elements of how social media has changed the web:

From the user perspective it has never been easier to share the content, photos, experiences, videos you love with your friends than it is today. Conversely, of course, this means it’s easier to receive this content. This means that people are more connected around the content they care about.
From the publisher or website perspective, this means that publishers can expect to capture sizable traffic gains through social media. Sharing represents a new business opportunity and incredibly important alternative to Search, which used to be the way publishers looked to increase traffic. Now they see a new mechanism to get more users and visitors to their site – and this represents huge growth opportunities for sites that get their social strategy right.

[SMW]: In your opinion, what is the biggest misconception about social media?

[SS]: There are two big misconceptions about social media: firstly that it is a fad, and secondly that it has no business value. These perceptions couldn’t be more incorrect, and I’ll explain why. At a basic level, people want to know what their friends are doing – it’s fundamental to human nature. Technology has gotten to a point where it can support this desire in a frictionless way. People can now keep up with their network with very little effort, and this is of course part and parcel to what Meebo has done: we have made it easier than ever for people to share and congregate around the content they love, no matter where they are on the Web.

As for the second misconception, that there is no business value – this is of course being proven incorrect time and time again by the metric that we all measure ourselves against: traffic growth. Publishers making the most of their social potential see real revenue gains in the sheer size of their audience growth – and, no one wants to miss the opportunity to increase their audience.

[SMW]: What’s the biggest challenge presented by social media? What are some ways this can be overcome?

[SS]: The biggest challenge with social media is of course control, or the lack there of. By its very nature, social media presents brands who want to protect their image and content several obstacles, however, no one wants to ignore the upside of the social medium, so as with any new effort brands must understand that with risk comes reward. The Web is already filled with case studies of success and failure when it comes to brands’ social media strategies, but there is no simple rule of engagement. For brands who want to engage in a social way, they first must understand that social media isn’t something you can simply control through an advertising budget. Brands need to understand the social medium at a fundamental way and spend time defining and cultivating the engagement strategy that works for them. Brands who see social media as a long term, strategic and active engagement will succeed.

Of course, there are important ways that brands can balance control in the social realm, and one critical strategy is to take advantage of sharing at ‘home,’ or on their own sites. Meebo has paid close attention to this need. The Meebo Bar allows sites to not only enable sharing amongst their users, but more importantly, track and learn from their audience in terms of what content resonates, and what ideas and concepts are shared. Metrics and measurement will be a key area to watch in the social media realm, and we’re already seeing clear benefits to this type of data in informing brands on what their users respond to.

[SMW]: A big change for you has been evolving from a destination site to a distributed platform. What led to that decision, and how do you see this fitting in with how social media is evolving?

[SS]: From the moment Meebo.com launched in 2005, people began to ask us for Meebo on their websites, to let their users talk to each other and connect to their friends on networks across the Web. They knew we had the know how to do it, and of course, this is what led us to integrate Meebo across the Web.

Our own business strategy evolution is connected to the overall evolution of the social media landscape, where consumers have come to expect a frictionless experience when it comes to sharing content. This has been our vision for quite some time, and we’re pleased to see it becoming reality.

[SMW]: For marketers working with Meebo, are they more excited about the reach and audience demographics, or about the deeper ways to engage with them? Do certain kinds of marketers fall into either camp?

[SS]: I think it is both. While reach may be less difficult for marketers to find these days, what they have had is a big challenge finding an online ad platform that actually helps build brands versus driving clicks to some transaction as traditional online ad formats are stale and constrictive with limited user interactivity. In essence they haven’t been able to make a deep connection with consumers like they can in more traditional media like TV.

Meebo can now bring incredible reach (over 100 million people/monthly) together with an ad model that doesn’t get in users’ way, but has a huge and measurable impact. The proof is in our metrics: we have a 1% engagement rate to a branded experience on the Meebo Bar, and with those brand engagements, our audience spends an average of 40 seconds with the content – a massive increase in both visibility and engagement for brands advertising with us. And, of course, sites that use Meebo see a doubling of the amount of sharing by users on their sites. With this combination, marketers are seeing big benefits – and we’re really excited about our upcoming innovations and growth this year. There’s much more ahead.

Tags: #smw, meebo, social media week
Posted in Interviews

6 Cities, 5 Countries and 3 Continents of #SMW

Wednesday, January 20th, 2010

Image via TheStrategyWeb.com

It’s hard to believe that Social Media Week kicks off in less than two weeks. With dozens of events occurring simultaneously around the world, we wanted to give you a quick preview of what’s in store from our six participating cities. Each host town promises to bring their own culture and flavor to the SMW lineup – so stay tuned to learn more from each of our city organizers right here on the global event blog.

New York

It’s the city that never sleeps – and it seems as though SMW organizers from the Big Apple are no different judging by this jam-packed lineup of events. The agenda is filling up quickly, so be sure to register now to reserve your spot.

Sample of what’s to come: SMW New York will be event to remember with a lineup that includes Networked News Gatherers: Defining the Social Media Editor Role, IDEO + Social Media Week: Humanizing Social Media and MoMA’s Digital Culture NYC: Breaking Down the Walls.

San Francisco

For those of you on the West Coast, SMW San Francisco offers a number of events sure to whet your social media appetite.

Sample of what’s to come: San Franscisco won’t disappoint with events like Geo-Loco! The Future of Geo-location Services and Innovation through Real-time Feedback Loops.

Toronto

Our friends up north are also busy at work filling up the Toronto schedule with the very best in social media content.

Sample of what’s to come: Expect big things from Canada’s biggest city, including No Cheerleaders Allowed: An Honest Conversation about Social Media and How to Raise #Money if You’re Not @BarackObama: Turning Social Buzz into Dollars.

London

London may be a city of great history – but the UK arm of SMW knows how to look ahead to the future as well. Get ready for innovative, thought-provoking sessions that cover the latest trends in social all week long.

Sample of what’s to come: The London conference is hosting a special tweetup for theatre buffs (Twespians) as well as a social media and measurement seminar that will explore some of the hottest tools and technologies helping people monitor social activities.

Berlin

Team Berlin has assembled a broad-ranging lineup of sessions and events for Social Media Week – and though our German is a bit rusty, we know the programming will be nothing short of ausgezeichnet. (That’s “excellent” for all you English-speakers.)

Sample of what’s to come: Berlin is hosting events about How Social Media is Changing Design, as well as The Future of Music and Entertainment.

São Paolo

Representing South America, São Paolo is hard at work putting together a fantastic schedule of events that will include some of the foremost regional leaders in the space. While the São Paolo team puts the finishing touches on their lineup, be sure to follow them on Twitter and check back here for more announcements about their SMW programming.

Which events are looking forward to most? Let us know in the comments below or send us a tweet @360i or @socialmediaweek.

Tags: #smw, 360i, Berlin, london, New York, San Francisco, São Paolo, toronto
Posted in News

SMW Catches Up with Mashable’s Adam Ostrow

Tuesday, January 19th, 2010

Adam Ostrow is Editor-in-Chief of Mashable, the enormously popular social media news blog featuring constant coverage of all things Web 2.0. With more than 12.5 million pageviews per month, Mashable has emerged as the preeminent source for the hottest news in the space. We caught up with Adam to learn about Mashable’s involvement in Social Media Week 2010, his thoughts on the overall state of social media and more.

Social Media Week: Please describe your involvement in Social Media Week.

Adam Ostrow: We’re hosting an event on Feb. 3 called “The Future Journalist” that will look at how journalists need to evolve their skills to be successful in the world of new media.

SMW: Mashable just relaunched its home page. What’s the strategy behind the new design, and what do you hope it will achieve?

AO: In the past year or so, we’ve seen social media have a broad impact – it’s more than just Facebook, MySpace and Twitter; it’s how brands, businesses and culture are adapting to it. Our coverage has been expanding to capture these trends, and we think the new design better encapsulates that.

For example, in our business section, you can find out how brands are leveraging social media for marketing. In our entertainment section, you might see a story about how a celebrity is using social media for music distribution. In mobile, you can learn about new devices that will help you access and interact with social media on the go.

Our goal is to better serve the many different groups that are being impacted by social media.

SMW: Mashable is the largest blog in the world “focused exclusively on Web 2.0 and social media news” and your growth in less than 5 years of existence has been tremendous. How do you plan to continue the momentum and can you shed some light on your plans for future growth and development?

AO: We think the new design positions us to grow with social media over the next few years by covering its evolution and impact on a wide variety of industries. Beyond expanding our coverage though, it’s important that we make tech innovations on our own site. Expect to see a number of announcements in this area in the year ahead.

SMW: Your staff is based literally around the world. What are your favorite tools for staying connected to each other?

AO: Our team communicates daily through Campfire which serves as our virtual water cooler. It’s also where we hand out editorial assignments, sort through rumors and help develop angles. When 1-on-1 chat is required, we usually just use Gchat or Skype. We still have conference calls about once a week to make sure everyone’s on the same page as well.

SMW: What will make a pitch stand out when it comes across your desk? What’s piquing your interest lately?

AO: Right now, we’re most interested in interesting use cases of social media. As opposed to simply covering every new tool, we want to give people inspiration about how they can use the major platforms (Twitter, Facebook, YouTube, MySpace, etc.) in their lives and their business. We still cover our fair share of new services too, but it’s easier to pique our interest if you’re doing something cool with one of the major platforms than making the 14,328^th attempt to build the next Facebook.

SMW: Describe the moment when you first realized the enormity of the social media revolution.

AO: For me, it’s been a part of my life long before the term “social media” was coined. In more recent times though, those moments you realize the enormity of social media come when you find yourself having a conversation with someone you haven’t talked to in years over something you posted on a blog, Twitter, or Facebook. That’s something that wasn’t possible a generation ago.

SMW: What’s one mistake beginners often make when entering social spaces, and how can it be remedied?

AO: Trying to game the system in the pursuit of more influence. It’s usually painfully obvious when someone is trying to grow their audience this way, and it doesn’t work most of the time. Like most things, it takes time and hard work.

SMW: Give us one prediction for social media in 2010.

AO: Like a lot of bloggers, I published my predictions at the end of 2009. My favorite from the list is that I see live video going mainstream in 2010. Celebs are embracing it, there’s money to be made, and it’s the perfect complement to microblogging and status updates. Ever increasing bandwidth, both at home and on mobile networks, will help a lot too.

You can follow Adam on Twitter @adamostrow.

Tags: #smw, adam ostrow, mashable, social media
Posted in Interviews

Twitter Celebrates its Highest Usage Day Ever – Plus Your Guide to Tweeting #SMW

Wednesday, January 13th, 2010

According to a tweet from Twitter CEO Evan Williams, Monday was the platform’s highest usage day ever. Tuesday was expected to be even higher – and it probably was given the 7.0 magnitude earthquake that shook Haiti – and the Twitterverse as well – yesterday afternoon.

Last year Twitter saw remarkable growth as it evolved from the tech-centric community’s best kept secret to a CNN darling that garnered a mass following which included celebrities, marketers and everyday people alike. Sure, it’s no Facebook in terms of scale – Facebook now boasts 350 million users worldwide, compared to Twitter’s base of about 60 million – but even so, you know you’ve reached mainstream status when Miley Cyrus is writing songs about you.

In addition to gaining mass appeal, Twitter also emerged as an extremely powerful tool for aggregating conversations. In fact, it’s now become somewhat of a staple at many conferences and events – especially at those within the tech/social media industries. We hope Twitter will prove just as useful to you all when it comes to Social Media Week 2010.

Here’s a list of key handles to follow in order to keep up to date on conference news and happenings as they unfold:

Other tips:

Mark your SMW-related tweets with the #smw hashtag. This will allow you to connect with others looking to discuss the conference via Twitter.
Create a Twitter list of friends and colleagues you know will be attending SMW. Make this list your go-to for discussing conference programming and planning which events you’d like to attend.
Set up a #smw or “Social Media Week” search column within your Twitter desktop client to easily organize – and enter – conversations about the event.

Happy Tweeting!

-Katie Perry, 360i

Tags: #smw, twitter
Posted in News

Page 1 of 212

Social Media Week

February 13-17, 2012

NOW OPEN

Social Media Week

Author Archive