Author Archive
This is a guest post by Jared Hendler, EVP and Global Director of Digital and Creative Services at MWW. Brought to you by MWW Facebook is banking on it. Social engagement that drives sharing and personal recommendations to directly drive sales. While there are app templates for in-network e-commerce, such as Tab Juice, social commerce refers…
This is a guest post by Carreen Winters, EVP, Corporate Communications at MWW Brought to you by MWW Every day, new studies arise that make the case for why your CEO needs to get social – and the benefits to employees, shareholders, customers and influencers alike. Social Media is a real-time focus group, you can…
This is a guest post by Carreen Winters, EVP, Corporate Communications at MWW Brought to you by MWW Social media is here to stay. Yet, there is one group that has been slow to acceptance– the C-Suite. And it isn’t because they don’t get it– this IBM study of 1,700 CEOs across 64 countries demonstrates that…
Brands and Social Media – Don’t be the “Annoying Friend”
Brought to you by MWW GROUP When I graduated from college, I had a few close friends who pursued careers as financial advisors. The first step of being a financial planner is “building your book” -said plainly, “getting people to invest with you.” So I was not surprised when their sales pitch began…
A New Form of Influence Measurement? I Can Subscribe to That.
Brought to you by MWW GROUP Last Wednesday, Facebook launched its new Subscribe button, which enables Facebook users to follow certain updates from others, regardless of whether or not they are Facebook friends. In what appears to be an effort to effectively compete with Google +’s much-applauded features that allow users more control,…
Brought to you by MWW GROUP It’s hard to believe that five years ago there was no Twitter. In a society where we are uber-connected, but task-saturated and inundated with content, the simple 140-character format provides you the ability to make a statement… quickly. If its beauty is simplicity, its relevance stems from…
Will Uber-Popularity Ultimately Become Twitter’s Kryptonite?
Brought to you by MWW GROUP Can you remember life before Twitter? What began as a forum for 20-somethings to share the most mundane aspects of their lives has morphed into a 140-character Jack-of-all-trades. People win things on Twitter. We have the Twitter Diet. Twitter Dating (Flitter), Twitter Job Hunting and networking. It’s changed…
Brought to you by MWW GROUP Corporate sponsorship isn’t just for stadiums and celebrity charity events anymore, as The Wall Street Journal details in its aptly titled article, “Here, Tweeting is a Class Requirement.” The piece discusses how several consumer products companies – including Sprint, Levi Strauss and Fox Sports Net – are sponsoring…
Brought to you by MWW GROUP There seems to (finally) be universal acceptance that the old guard news business will soon be a distant memory. Newspapers and magazines are adapting to apps and electronic delivery, in hopes of remaining relevant. We know that television advertising just doesn’t work like it used to….but the plethora…
Brought to you by MWW GROUP According to a study released this week by small business insurance company Hiscox, 64% of small business owners don’t believe social media is important. What’s more, 50% say their businesses could not run without word-of-mouth marketing, while only 4% say social media – today’s equivalent to word-of-mouth – is a…