Author Archive
Brought to you by MWW GROUP Even as digital advertising is up (it’s no secret of the declining engagement within traditional), it is clear that consumers are not interested in repeating the same invasive advertising experience at a time when recommendations from family, friends and professional peers are more trusted sources of information….
Brought to you by MWW GROUP Earlier this month, two mobile apps have pushed UI (user interface) design to a whole new level on the iPhone. Those apps– Path and Flipboard. If you’re not familiar with Path, it bills itself as “the smart journal that helps you share your life with the ones…
Brought to you by MWW GROUP It seems like every day a new social network or mobile app launches to mixed amounts of fanfare. In fact, just this past week saw the launch of the popular iPad apps Zite and Flipboard expand onto the iPhone/iPod Touch, as well as Google’s introduction into the…
The Wrong Lesson about Social Media and Corporations
Brought to you by MWW GROUP A study by the University of Massachusetts at Dartmouth made news recently that social media use among Fortune 500 companies leveled off in 2011. A number of corporate executives tweeted about the study, and headlines declared that companies are pulling back on use of social media. As…
Brought to you by MWW GROUP Once upon a time, magazines, newspapers and TV channels were the marketplaces where brands could reach, inform and persuade consumers. While those channels are still legitimate avenues for marketing messages, the rapidly changing and increasingly fragmented media landscape has created a huge opportunity for brands to engage…
Brought to you by MWW GROUP In 2012, social media success will depend on building and empowering your community and giving back. Not too long ago, the use of social media by corporations was considered a novelty. Visionaries such as Morgan Johnston at JetBlue and Frank Eliason, then of Comcast, were among the…
Brought to you by MWW GROUP The days of Open Diary and LiveJournal may be far behind us, but there’s no doubt that blogging has since taken on a life of its own – and there’s no stopping that unquellable urge to produce content – informative, detailed, shareable content – in the battle…