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The General Mills Company Store

What if following a brand on social media meant you might lose your legal rights? In a subtle move this week, General Mills, American cereal producer and owner of brands like Betty Crocker, quietly added language to their website indicating a change to their privacy policy. What is the change? By downloading coupons, “joining” it…

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Visual Social Media Week eBook

Social media engagement is more than “just” interacting with your community. We constantly hear it’s about building a real relationship. But what does this look like? Fortunately, our friends at Engagor have some insightful — and practical — tips to build a solid engagement strategy. In this special eBook, they share how to become a…

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Recall us talking about the incredible deep sea exploration that Fabien Cousteau and Nokia are embarking on? (For a little memory jog, click here.) Well, the countdown to Mission 31 is underway! For 31 days, Fabien Cousteau and his filmmaking team will live and work in the name of science in Aquarius, the world’s only…

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We live in an age where reality TV is changing our perspectives. Today, a six-year-old girl (forever known as Honey Boo Boo) is famous for her pageantry and antics; Kim Kardashian is famous for being famous. But it doesn’t stop with TV. There’s Jen Selter (@JenSelter) and her rear and exercise moves — all from…

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Miss us yet? Well, then you’re in luck. The next Social Media Week event is scheduled for September 22-26 in 12 cities around the world, and we’re giving away a trip to one of these cities if you help us spread the word. Our returning cities include: + Berlin + Chicago + London + Los…

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It’s been a battle many have been watching closely. Airbnb is one of the most prominent models of an effective sharing economy business. By allowing users to rent other’s apartments, it has created an ecosystem of trust and varying tourism. There are travelers, like myself, who prefer experiencing the culture of a new city, something…

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Over the past few years, trust and the financial sector haven’t really gone hand-in-hand. With banks being bailed out across the globe and countries dealing with economic reform, the general public now approaches the financial sector with a bit more skepticism than ever before. In particular, we generally believe that banks and financial companies have…

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This year, we’re not just challenging our community to re-examine how our lives are impacted by social media and technology — both positively and negatively — but we’re also asking ourselves to be more introspective. We issued a challenge to turn off our phones during Valentine’s Day to reconnect with a loved one. We discussed…

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Today marks World Water Day, and we giving you one way to honor it by pre-ordering our soon-to-be-published book, On! The Future of Now. 100% of the proceeds from the sale of this book will go to support the work of charity: water, an amazing organization focused on bringing clean and safe drinking water to…

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What happens when you get entrepreneurs looking ahead 10 years? You start thinking about the change that a business can invoke. And that’s powerful. That’s just what Yoxi did this Social Media Week New York. Yoxi was founded by Sharon Chang, former Chief Creative Officer for 19 Entertainment (the company behind hits like American Idol)….

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