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Visual Social Media Week eBook

Social media engagement is more than “just” interacting with your community. We constantly hear it’s about building a real relationship. But what does this look like? Fortunately, our friends at Engagor have some insightful — and practical — tips to build a solid engagement strategy. In this special eBook, they share how to become a…

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This is the first post in a two-part series. For the second post, click here. For Brittany VanBibber, it was talking with Jonah Peretti, CEO of Buzzfeed. For Joe Goeghan, meeting Marc Landsberg, CEO of Chicago-based socialdeviant, counted most. For Oghene Oyiborhoro, rubbing shoulders with Upworthy and Zipcar’s CEO was “encouraging for a young upstart.”…

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This post was written by Vivian Nunez. Tom Chirico of VH1, Tom Fishman of MTV, and Don Steele of Comedy Central helped bring life to the discussion on social fandoms in a fun, engaging, and entertaining way. The Fueling Social Fandom at MTV, VH1 and Comedy Central panel was led by Natan Edelsburg of Sawhorse Media,…

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This post was written by Vivian Nunez. If there’s one thing fandoms have proven, it’s that the hashtag can bring together a community. Think celebrity fans (#Beliebers and #Directioners) and major events (#Scandal & #Grammys). But, as Jimmy Fallon and Justin Timberlake proved, there are a couple key ways you can turn the potential of hashtag…

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This post was written by Winston La. Once upon a time, marketers sought mediums, such as radios, billboards. and T.V. commercials, to promote businesses. Then, came e-mail, and shortly after, Facebook. Now, we have Twitter, Pinterest, and Instagram. As we progress into the future, social media becomes ever more important to marketers because it brings…

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Breaking Through the Noise

This post was written by Zainab Oni. Journalist? Here’s some advice that was dished out during SMW NYC from Sarah Russo, an independent literary publicist and publishing communications strategist, and Rich Kelley, VP of “Your Expert Nation,” who has been marketing books to specialized audiences for more than 20 years. They introduced the five basic questions…

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Tristan Louis Wants to Change the Work-Play Balance

This post was written by Claire Meyer. I had the chance to sit down with self-described serial entrepreneur and long-time Internet industry vet, Tristan Louis (@TNLNYC) on the first full day of Social Media Week New York. We talked Keepskor, his new product that provides building blocks for effective game building, entrepreneurship, and work vs….

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This post was written by Joe Geoghan. What will our day to day lives look like six years from now? What will be the emerging trends in business, education, and dating? How will we consume media differently? These questions formed the basis of 20/20 Vision: Your Life Just Six Years from Now, a conversation between…

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Social Media Week

This post was written by Joe Geoghan. One of the final Masterclasses of Social Media Week pulled together a team of content creators for a panel discussion on how to build, analyze, and maintain audiences online. Presented by social activation agency The 7th Chamber, the panel included a comedian, the head of audience development at…

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When many people were first introduced to social media, it was most likely on a personal level. Sites like Facebook and Twitter provide a great way to interact with friends and family members, staying in touch across many miles. But all too soon, marketers realized that social media was crucial for reaching customers where they…

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