Advertising & Marketing
David Bakke helps manage social media campaigns for the online resource, Money Crashers, and writes about personal finance topics like small business, investing, money management, and more. Do you take your social media efforts seriously? Seriously enough? Almost 100% of small businesses use Facebook and nearly 75% are on Twitter. But not all of these…
This Social Media Week February, our New York team had the pleasure of working with Offerpop, a fan-marketing platform for Facebook and Twitter. Thousands of companies use Offerpop to run promotions, sweepstakes and fan engagement programs – launching campaigns in minutes and tracking performance in real-time. Mark has previously shared with us his research on…
This SMW13, a hot topic was Tumblr. As a growing destination for those interested in culture, art, and community, Tumblr is the perfect platform. Throughout the week, we hosted a series of discussions around the platform in New York and Milan. Tumblr Outreach Evangelists for Art, Travel and Gaming teamed up with bloggers to explore…
David Eastman, CEO, JWT North America, kicked off SMW NYC at our Advertising & Marketing Hub with his keynote, “Social is Eating the Web.” Immediately following, attendees enjoyed “Going Private in Public: How People Are Reclaiming Privacy in the Age of Openness,” led by Ann Mack, Director of Trendspotting at JWT. In an era when…
The onslaught of social and mobile is a big disruptor in the digital marketing ecosystem. Brands, Creative, Media, Digital, PR and Social agencies as well as a new category of technology vendors are all pitching marketers their assistance in this new world. In which direction are things headed? Jakob Kalkar, Digital and Media Manager, Carlsberg;…
Thank You For Another Successful SMW13
This February, we were thrilled to host SMW13 once more. Five years since our inaugural SMW in NYC, it has been exhilarating to watch the community grow and Social Media Week evolve over the years — with and because of your involvement. This year, SMW took place in 10 cities around the world. We saw…
Procrastinator’s Version: My Top Events for SMW13 This Week
We’re 5 days from SMW13 kicking off. For all you procrastinators, you’re still in luck. There are some prime SMW13 events that are still open, allowing you to sneak on into the week. To help you out, here are some of our favorites. The final in our series, see what I recommend this week. (Of…
SMW13 Events At A Glance: Favorites From David Berkowitz
Each Social Media Week, we are overwhelmed with the amazing events that our community turns in. To help break down the best of the best, we turn to the experts on our Advisory Board. These individuals truly are doing incredible things in their industries. Like David Berkowitz from 360i. If you tuned into Twitter during…
Super Bowl Hashtags – There for Use or Aesthetics?
Another Super Bowl, and another list of meaningless Twitter hashtags on the ads. Take a look at these hashtags to see if you have any idea what brands they belong to: #gethappy #braverywins #nodrama #yourbigidea #wishgranted. Some hashtags made more sense: #cookiethis #clydesdales and #calvinklein. According to hashtags.org, the more specific hashtags fare better, with…
Social Media Tackles Super Bowl XLVII
With over 24 million conversations taking place across social media, Super Bowl XLVII proved to be the most socially engaged Super Bowl ever. Networked Insights was able to navigate the social media “field” during the game, providing insights into the what people were talking about in terms of the advertisers, teams, and even the spectacular…