Business & Entrepreneurship
Authenticity- it’s a buzz word we hear a lot. This SMW12, Valerie Buckingham, Nokia’s Director of Brand Activation, took the stage in NYC to really break down what is authenticity and it’s importance. You can watch her keynote in full, but we’ve pulled out our top takeaways and what we think this means for the…
This is the final post in a series of guest posts from our Small Business Sponsor, Constant Contact. Lisa Sparks, Regional Development Director for Southern Florida, concludes our Small Business series with some guidance on sustaining interest in social marketing. To learn more about Lisa and her role in Florida, check out our local profile…
This is the 6th in an 8-part series, where Brady will teach you how to increase your fundraising and better prepare your nonprofit organization for events in 2012. Catch up on parts one, two, three, four, and five of this series. “Undersell and over-deliver.” It’s advice we’ve all heard and it couldn’t be more true. Getting over the…
When I joined Twitter and Facebook in January 2009, I had no idea what I was doing. Zero. Zelch. Nada. I didn’t know how to build a following, the importance of third-party apps, and the various ways to drive hits for my then new blog. It took months – six months to be exact –…
This is the fourth in a series of guest posts from our Small Business Sponsor, Constant Contact. Wendi Caplan-Carroll, Regional Development Director for New York, builds on Annette Iafrate’s tips for supercharging your Facebook presence. To learn more about Wendi and her role in New York, check out our local profile on her! You…
This is the 5th in an 8-part series, where Brady will teach you how to increase your fundraising and better prepare your nonprofit organization for events in 2012. Catch up on parts one, two, three, and four of this series. So, your foot is in the door, or you’ve at least reached a live person via the phone. Now…
I like a panel with structure. John Gordon, Fenton’s SVP of Digital, did a great job of laying out the themes at the beginning of the panel NGOs, Causes, and the Original Interest Graphs on Tuesday morning. Here are the four themes with examples of how they could play out. Utility – Using this blog…
This is the fourth in an 8-part series, where Brady will teach you how to increase your fundraising and better prepare your nonprofit organization for events in 2012. Catch up on parts one, two and three of this series. So far we’ve built your dream list of corporate sponsors and partners and researched brands that align with your organization’s…
This is the third in a series of guest posts from our Small Business Sponsor, Constant Contact. Gina Watkins, Regional Development Director for DC, continues our series. To learn more about Gina and her role in DC, check out our local profile on her! While there’s no shortage of social media dialog and tools,…
This is the second in a series of guest posts from our Small Business Sponsor, Constant Contact. Annette Iafrate, Vice President & Managing Director for the UK, follows their first post on whether to separate email and social media marketing. To learn more about her and her role in the UK, check out our local…