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Social Media Week

The second-to-last day of Social Media Week continued with the same excitement the week began with. The Social Travelers logged 125 more kilometers in their journey to Copenhagen, spending the night in Koge, Denmark. Bangalore continued in the spirit of their theme for the week — Social Media for Social Change — with a screening…

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When many people were first introduced to social media, it was most likely on a personal level. Sites like Facebook and Twitter provide a great way to interact with friends and family members, staying in touch across many miles. But all too soon, marketers realized that social media was crucial for reaching customers where they…

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Wednesday. Officially the middle of Social Media Week with more and more content, and more and more amazing connections. Milan worked to make food photography more appetizing than we thought possible, and Barcelona wrestled with the meaning of a social police force. In NYC, Upworthy’s CEO Eli Pariser announced plans to turn the audience into…

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From the whole team at Crowdcentric, our global partner Nokia, supporting global sponsors Spotify and Prodigy Network, and on behalf of each of our Local City Organizers, we wanted to say thank you for yet another successful Social Media Week. Over 800 events took place in eight cities, with more than 25,000 people attending events…

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This post was written by Claire Meyer. In SMW NYC’s event, “The Intrinsic Nature of Games as Social Entertainment,” the IAB brought together gaming industry leaders to share the potential of gaming as a branded tool and an extension of current content marketing trends. Speakers talked hard data, mechanics, and yes, Flappy Bird. In a…

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Tuesday was the day that we really dived into the amazing content of Social Media Week in all 8 of our cities. The Social Traveler continued his bike journey from Hamburg to Copenhagen, along with 8 fellow adventurers, all riding to raise money for some of the projects he has encountered along his travels. New…

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20 Ways to Rebrand

How can you rebrand yourself as a content marketing and social expert? Want to rise to the top of content creation? This is a question Masthead Media Company strove to answer this SMW NYC. Featuring Anne Chertoff, Jason Kaufman of Weber Shandwick, Nathan Lump of Condé Nast, and Elizabeth Miersch at Equinox, there were more…

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Social Media Week

It seems that I can’t go a day without hearing another startup or app help me solve every minor inconvenience I might encounter — an app to avoid traffic or to remember birthdays. These innovations are not bad, but when we face crises like climate change and inequity in education, we need to think critically…

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Though our friends in Lagos got Social Media Week started with an epic beach party Sunday night, Monday was the official first day of SMW around the world. Each city hosted events to help start things on the right foot and help connect attendees to one another offline.   Bangalore opened with opening remarks from…

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Social Media Week

The power of social media is epitomized in how well the Google Hangouts tear down barriers. From Presidential hangouts to John Legend’s ‘hangout jumping,’ hangouts put people one step closer to the brands, celebrities, and popular figures they follow ardently. On the Change Stage at Social Media Week, Steve Grover, Google+’s Director of Community Partnerships,…

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