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This post was written by Claire Meyer. In SMW NYC’s event, “The Intrinsic Nature of Games as Social Entertainment,” the IAB brought together gaming industry leaders to share the potential of gaming as a branded tool and an extension of current content marketing trends. Speakers talked hard data, mechanics, and yes, Flappy Bird. In a…

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Tuesday was the day that we really dived into the amazing content of Social Media Week in all 8 of our cities. The Social Traveler continued his bike journey from Hamburg to Copenhagen, along with 8 fellow adventurers, all riding to raise money for some of the projects he has encountered along his travels. New…

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20 Ways to Rebrand

How can you rebrand yourself as a content marketing and social expert? Want to rise to the top of content creation? This is a question Masthead Media Company strove to answer this SMW NYC. Featuring Anne Chertoff, Jason Kaufman of Weber Shandwick, Nathan Lump of Condé Nast, and Elizabeth Miersch at Equinox, there were more…

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Social Media Week

It seems that I can’t go a day without hearing another startup or app help me solve every minor inconvenience I might encounter — an app to avoid traffic or to remember birthdays. These innovations are not bad, but when we face crises like climate change and inequity in education, we need to think critically…

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Though our friends in Lagos got Social Media Week started with an epic beach party Sunday night, Monday was the official first day of SMW around the world. Each city hosted events to help start things on the right foot and help connect attendees to one another offline.   Bangalore opened with opening remarks from…

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Social Media Week

The power of social media is epitomized in how well the Google Hangouts tear down barriers. From Presidential hangouts to John Legend’s ‘hangout jumping,’ hangouts put people one step closer to the brands, celebrities, and popular figures they follow ardently. On the Change Stage at Social Media Week, Steve Grover, Google+’s Director of Community Partnerships,…

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Social Media Week

This post was was written by Oghene Oyiborhoro. The mood was less than solemn this morning at the Upworthy session here at Social Media Week 2014. It didn’t hurt that along with the casually dressed bustling crowd, jazz music filled the auditorium. The look can best be described as brunch at a tech startup in Silicon…

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This was post was written by Claire Meyer. Unruly, described by Will.i.am as the Billboard Top 100 of viral videos and content, hosts an unparalleled wealth of data on virality. And Social Media Week attendees were treated to several key takeaways from the information that the company has amassed and analyzed. US Unruly president Richard Kosinski…

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Social Media Week

This post was written by Claire Meyer Chipotle graced the Social Media Week stages, sharing free gift cards and the keys to their unbranded content marketing strategy to highlight the recent premiere of their new show on Hulu.com, “Farmed and Dangerous.” Chipotle CMO Mark Crumpacker explained that a lot of Chipotle’s success as a brand and…

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This post was written by Joe Geoghan Seth Sternberg, the Product Management Director of Google+, demonstrated how brands of all sizes and types can optimize their audience growth across Google’s platforms. From how sites appear in search results to driving app installations, the presentation was a comprehensive guide to what Google is working on under…

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